HearSay with Mel Schulte - HenkinSchultz Skip to main content

HearSay with Mel Schulte

By December 22, 2022Staff
mel schulte

It’s not every day we get a chance to sit down and talk with Media Specialist Mel Schulte. In fact, it’s quite rare. That’s because Mel has one of the busiest responsibilities in the agency: managing media and keeping up on all the latest platforms and opportunities. She took a break from her massive spreadsheet collection to share a few thoughts with us.

How actively does one have to keep up on all the media/platform advertising options out there?

I am constantly looking for new media options. There are always new trends, platforms and opportunities presenting themselves. However, it’s not about how many there are, it’s more about finding the right opportunity for the right client.

Regardless of platform/media, what is something about media strategy that remains constant or universal?

Know your audience.

The more you know about the audience you are trying to reach, the more effective your media placement will be. Are you trying to reach a rancher in Nebraska looking for the local high school basketball’s game? Or a parent of young children who spends a lot of time on social media? There are different tactics we can use to reach those audiences. You want to be sure to get your message in front of your target audience.

And finally, as a lover of the SDSU Jackrabbits, what are the essentials to pulling off a successful tailgate?

Planning.

Some may show up with a cooler and a bag of chips picked up at the convenience store, but to take a tailgate to the next level you need a plan. Make sure you have an advanced team to handle setup. Pick a theme for the menu. Identify who’s responsible for drinks? Food? Games?

Plan ahead so that during your tailgate you can actually relax and have fun with your friends. And, don’t forget the extra bag of ice!

Related Blog Posts

HearSay with AngelaStaff

HearSay with Angela

HS media coordinator Angela Fuhr knows a lot about coordination. She’s juggled her many interests for years. And those interests led her to a career in marketing, media and digital. HS sat down with Angela to learn a little more about her journey to here. What did you study and what led you into your role in this business? I majored in public relations with minors in marketing, digital & social media management, and a certificate in graphic design. I always had a passion for English and writing throughout high school, but majoring in English never appealed to me… being…
MelissaD
January 3, 2023
mel schulteStaff

HearSay with Mel Schulte

It’s not every day we get a chance to sit down and talk with Media Specialist Mel Schulte. In fact, it’s quite rare. That’s because Mel has one of the busiest responsibilities in the agency: managing media and keeping up on all the latest platforms and opportunities. She took a break from her massive spreadsheet collection to share a few thoughts with us. How actively does one have to keep up on all the media/platform advertising options out there? I am constantly looking for new media options. There are always new trends, platforms and opportunities presenting themselves. However, it’s not…
MelissaD
December 22, 2022
HearSay with TobyStaff

HearSay with Toby

An effective marketer channels their inner creativity to help elevate the message of an organization, and for our money, Toby’s one of the best when it comes to this. We decided to dive deeper into his process by asking him how he approaches each project and, above all, creates results for our clients. What is the key to balancing creativity with data and strategy? It’s probably a bit of a cop out to say, but they are so interwoven to me that data, strategy and creative are really just different reflections on the same, funky coin. We have more data…
MelissaD
December 1, 2022