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December 2022

mel schulteStaff

HearSay with Mel Schulte

It’s not every day we get a chance to sit down and talk with Media Specialist Mel Schulte. In fact, it’s quite rare. That’s because Mel has one of the busiest responsibilities in the agency: managing media and keeping up on all the latest platforms and opportunities. She took a break from her massive spreadsheet collection to share a few thoughts with us. How actively does one have to keep up on all the media/platform advertising options out there? I am constantly looking for new media options. There are always new trends, platforms and opportunities presenting themselves. However, it’s not…
MelissaD
December 22, 2022
Making Your Mark with Logo Design-01Design

Make Your Mark with Logo Design

Some of the most iconic logos are recognized around the world. That’s not by accident. Your logo is often the most public-facing part of your business. It reflects your brand, or—in the simplest terms—your personality. A Reflection of Your Business and Personality In many cases, businesses exist and operate successfully without a lot of thought or intention put into their logo or the graphic design elements of their name. However, most businesses need to be seen and recognized by new customers and prospects. And that’s where a logo can prove quite important. Because you know your business, your origin and…
MelissaD
December 22, 2022
HearSay with TobyStaff

HearSay with Toby

An effective marketer channels their inner creativity to help elevate the message of an organization, and for our money, Toby’s one of the best when it comes to this. We decided to dive deeper into his process by asking him how he approaches each project and, above all, creates results for our clients. What is the key to balancing creativity with data and strategy? It’s probably a bit of a cop out to say, but they are so interwoven to me that data, strategy and creative are really just different reflections on the same, funky coin. We have more data…
MelissaD
December 1, 2022
Better Storytelling Through Video ProductionVideo

Better Storytelling Through Video Production

We all know someone who can tell a good story - over the holidays, over happy hour or during a sales pitch or public event. Well produced video production can help people, businesses and organizations tell stories, too. And thanks to technology, we can tell them to more people than ever before. A Great Video Supplements the Personal Touch In 2022 and beyond, things will continue to change quickly. That means better video technology, new media and new opportunities. What doesn’t change, however, is the need to connect with people. True, our means of connecting may prove very different than…
MelissaD
December 1, 2022
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