As HS celebrates its 31st year in business, it’s been quite a year for Becka Burger, the agency’s director of client services and partner. In addition to leading the HS team to substantial nationwide client growth this past year, she helped usher in a growing marketing and digital team, and was recently named president of HenkinSchultz. Founder Kirby Schultz takes the role of chief executive officer. The executive team is rounded out by partners Jason Jellis and Joey Schultz, who lead the HS Sign Shop and video production departments, respectively. Titles Have Never Been As Important as Talent Although Becka…

When it comes to a “can do” attitude, no one epitomizes that more than HenkinSchultz’s Jason Jellis. As a partner at HS, he not only helps guide the ship, he builds it, delivers it and reinvents it. As HS celebrates 31 years in business, we sat down with Jason to hear his thoughts on the past three decades and grand visions looking ahead. What are some of your most memorable projects? I have been fortunate enough to work on so many great projects at HS. Using my experience in wide format printing, I get the opportunity to tackle some really…

Content is king—and so is Spencer. When it comes to the whirlwind of all the things that fall under the content label (social media posts, blogs, newsletters…the list goes on), he is at the eye of the storm. We asked him about his approach to content and how he ensures each element reaches the right audience, at the right time, and in the right way. What makes content meaningful to an audience? Content is meaningful to an audience when it’s relevant to them. One of the things I always ask myself when I’m creating a content strategy is, “What is…