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August 2022

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3.5 Common Pitfalls of Modern Marketing (and How to Address Them)

There are a number of marketing strategy questions we get asked about on a regular basis. As a leader in your organization, you may be experiencing some of these thoughts yourself. Below we've outlined 3.5 common issues organizations face, and offer some perspective from a Fractional CMO on how you might address them. 1. Viewing Marketing as a Cost Center vs. an Investment He was the sole proprietor and provider of services at an exciting new chiropractic clinic. With a tight budget, we discussed where and how he could begin making moves with his marketing without "throwing money out the…
MelissaD
August 16, 2022