HearSay with Ava - HenkinSchultz Skip to main content

HearSay with Ava

By March 2, 2022Staff
HearSay with Ava

Ava’s creativity and design talent elevates results for our clients, and her can-do attitude is wonderful to have around the HenkinSchultz office. We wanted to know more about how she approaches graphic design as a profession, so we decided to ask her a few questions related to her experience.

What do you get to do in your role as a Graphic Designer?

I work on a wide variety of designs, from print posters to digital ads, to logos and establishing a look and feel for a brand. It’s always rewarding when I spot a piece of my design out in the wild, fully realized.

Why are visually attractive brand elements and illustrations important?

You can’t, or at least shouldn’t, fill up a billboard with a giant logo. Design elements like illustration style, photography style, patterns, or even texture are a great way to make sure your brand has enough meat on the bones to fit on all shapes and sizes of advertisements. Plus, illustrations are just plain fun to look at!

How does working with a team at HS help elevate your work?

Graphic design is a collaborative medium. You need to not only design something pretty, but something that will sell and make sense! It’s great to have an experienced team to run ideas past, to make sure you’re hitting the right target.

When do you feel success at your job?

Starting off a project with a blank page is always intimidating. It’s always a huge weight off your shoulders when the first round of review goes well! It gives a bit more time to fine-tune what was pitched and really get the project going strong.

What kind of art do you like outside of work?

Ever since I was a kid, I have been super interested in animation! I love every step of the process, from visual development to storyboarding, to tie-downs and compositing. Once you’re familiar enough with animation, you can pick favorite artists and directors and follow their work! Satoshi Kon was a favorite director of mine, and his film “Paprika” was the inspiration for “Inception.” I’m also a big fan of “Bojack Horseman” with Will Arnett and “Owl House” by Dana Terrace.

Do you enjoy getting to know our team? Why not drop us a line and let us know how we can help your business grow.

Related Blog Posts

hearsay with ReidStaff

HearSay with Reid

If you have ever met Reid Vander Veen, you’re probably familiar with his versatility and wide range of marketing skills. He’s led multiple teams in a wide range of industries, and as our chief marketing officer, he gets to help lead our team and our clients towards their marketing goals. Since he’s one of the newer personalities around the office, we wanted to ask him about his previous experiences and see how that applies to what he does at HS. Why were you drawn to work for HS? With HS, I love that I get to apply what I’ve learned…
June 8, 2022
Melissa DoyleStaff

HearSay with Melissa

Melissa is our go-to expert for anything web design. Since the early days of the Internet, she’s created hundreds of websites for businesses and organizations around the world. Every website build comes with a new set of challenges, and nothing excites Melissa more than getting to start on a new project. To learn more about how she creates websites, we asked her a few questions: How do you help clients get more business? If you have a good product or service, your website is just a tool to get more business. Treat your website like it’s your top salesperson–it’s warm/welcoming,…
May 16, 2022
joey schultzStaff

HearSay with Joey

Joey is an expert in all things video and motion graphics. When a client comes to HS looking to make an impact on a visual platform, it’s up to Joey to bring their vision to life and exceed their expectations. But how exactly does Joey work on visual storytelling, and what is his creative process like? To find out, we asked him a few questions to dig deeper into all things video. What is a day in the life of Joey Schultz like? Snooze bar. Snooze bar. Snooze bar. Get dressed. Go to the office. Coffee. Coffee. Coffee. Get to…
April 5, 2022