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Reconsidering Rebranding

By January 19, 2022Branding
Rebranding

In the last couple years, we’ve had to relearn and reconsider a lot of things. Maybe that’s part of the reason so many companies have approached HenkinSchultz about rebranding.

As a society, we’ve relearned how to go to school. We’ve relearned what the “office” means. And we’ve relearned how we shop, connect and interact.

So it’s not surprising that businesses and organizations are reconsidering their personal brand and how they communicate about their business.

What Is Involved in Rebranding

Rebranding doesn’t have to be as daunting as you may think. It doesn’t necessarily mean changing your logo, your signage, your business cards and all your marketing materials.

It may require those efforts in many instances–and HS certainly has helped plenty of businesses and organizations launch new logos. However, we prefer to start the rebranding process with a discovery session and consider all your options moving forward.

In some cases, perhaps you just need a refresh, a logo update, a new tagline, or new internal initiative and rallying cry.

In other cases, you may go completely back to the drawing board and reconsider what it is you your company has now evolved to. Both are useful exercises, and the HS team looks at things from a neutral, unbiased and curious standpoint to ultimately best serve you and your customers.

Rebranding Accomplishes a Number of Things

Rebranding gives you an opportunity to better express what you do today versus what you did 20 years ago.

It can increase internal enthusiasm about your business and brand, excite employees, and attract new talent.

It is also a newsworthy way to re-introduce yourself to existing customers and potential customers who may not have considered you. You can do this through a number of tactics:

  • Press conference
  • Email campaigns
  • Social media
  • A relaunch event
  • New branded company wear/vehicle fleets

Ultimately, it’s an opportunity to tell your brand’s story. Your story not only represents your business, but also shows customers and prospects how you’ve evolved over time. It shows you are adjusting to new market conditions and new opportunities.

This can be especially impactful with emerging markets or younger consumers you wish to attract. Showing your willingness to adapt and adjust is important to upcoming generations. They not only want to know what you do, but how you operate and what you believe in.

Serving Your Business, Better

Of course, while these are all nice things to consider when rebranding, the end goal is that any effort serves your business. Branding should reflect you, feel like you, resemble your personality and attract new customers.

Are you in the market for a little redefining or rebranding? Reach out to HS and let’s talk.

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