It’s not every day we get a chance to sit down and talk with Media Specialist Mel Schulte. In fact, it’s quite rare. That’s because Mel has one of the busiest responsibilities in the agency: managing media and keeping up on all the latest platforms and opportunities. She took a break from her massive spreadsheet collection to share a few thoughts with us. How actively does one have to keep up on all the media/platform advertising options out there? I am constantly looking for new media options. There are always new trends, platforms and opportunities presenting themselves. However, it’s not…

An effective marketer channels their inner creativity to help elevate the message of an organization, and for our money, Toby’s one of the best when it comes to this. We decided to dive deeper into his process by asking him how he approaches each project and, above all, creates results for our clients. What is the key to balancing creativity with data and strategy? It’s probably a bit of a cop out to say, but they are so interwoven to me that data, strategy and creative are really just different reflections on the same, funky coin. We have more data…

As HS celebrates 31 years in business, we thought it was time to talk to our Creative Director Lynell Weeg who has been creating inspiration with us for most of our three plus decades. After years in design, what is the part about creating that still excites you today? I really enjoy listening to a client’s objective, taking what’s rolling around in their head, and creating something that uniquely represents that vision and ultimately achieves their goals. I find that the most challenging, fun and rewarding. I love the mix of structure and parameters, with design and creativity in communication…

As HS celebrates its 31st year in business, it’s been quite a year for Becka Burger, the agency’s director of client services and partner. In addition to leading the HS team to substantial nationwide client growth this past year, she helped usher in a growing marketing and digital team, and was recently named president of HenkinSchultz. Founder Kirby Schultz takes the role of chief executive officer. The executive team is rounded out by partners Jason Jellis and Joey Schultz, who lead the HS Sign Shop and video production departments, respectively. Titles Have Never Been As Important as Talent Although Becka…

When it comes to a “can do” attitude, no one epitomizes that more than HenkinSchultz’s Jason Jellis. As a partner at HS, he not only helps guide the ship, he builds it, delivers it and reinvents it. As HS celebrates 31 years in business, we sat down with Jason to hear his thoughts on the past three decades and grand visions looking ahead. What are some of your most memorable projects? I have been fortunate enough to work on so many great projects at HS. Using my experience in wide format printing, I get the opportunity to tackle some really…

Content is king—and so is Spencer. When it comes to the whirlwind of all the things that fall under the content label (social media posts, blogs, newsletters…the list goes on), he is at the eye of the storm. We asked him about his approach to content and how he ensures each element reaches the right audience, at the right time, and in the right way. What makes content meaningful to an audience? Content is meaningful to an audience when it’s relevant to them. One of the things I always ask myself when I’m creating a content strategy is, “What is…