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December 2021

SPENCER and AUSTINStaff

Austin & Spencer: A Distinguished Digital Marketing Duo

Around HS, we are known for our micro teams and “work buddy” duos. Austin & Spencer serve as our youngest pair of digital marketing experts, complimenting each other’s skills and producing good times around the office. Outside of work, they enjoy craft beer, board games, and cheering on the Jacks. Inside HS, they join forces to create dynamic digital strategies and content.Two Jackrabbits Meet on the Prairie of Sioux Falls Austin & Spencer both went to South Dakota State University at the same time, and while they somehow never managed to have a class together, they were drawn to the…
MelissaD
December 17, 2021
Marketing to Gen Z: What you need to knowMarketing

Marketing to Gen Z: What You Need to Know

While most people are still trying to understand what coffee Millennials like, HS is looking at the upcoming generation. The influence of Generation Z will demand big shifts in how organizations interact with their audience. They may not seem that influential right now, but Generation Z is growing into a large segment of the adult public. Understanding their habits will help organizations decide whether they need to tailor their marketing to them, and how. And don’t worry, our resident Gen Z-ers fact-checked our findings. What is Gen Z? Generation Z is typically defined as the group of people who were…
MelissaD
December 6, 2021