At HenkinSchultz, our creative endeavors are made better when we work as a team. We bounce ideas off of each other, which produces unique and memorable work that helps our clients get the attention they need.
For two of our designers, Molly Kreutzfeldt and Cameron Abbas, collaboration is a fun way to grow professionally, make impactful visual art, and create results for our clients.
Learning from Each Other as a Team
One thing that every designer can agree on is this: art is subjective. A color palette a designer likes could be the client’s least favorite and vice versa, which is why it’s important to get feedback.
Cameron knows that his preferences and his ideas may not be what the client and the client’s audience wants, which is why he places himself into their shoes and asks for critiques every chance he can get.
“The more minds you get on the project, the better it will be, and that’s factual,” said Cameron. “Molly and I’s experiences are different, and she will think of something I would never think of. We’re seeing all sides of a project.”
This principle is universally applicable to all HS design projects, from logos and rebranding right down to stationery and table of contents pages. With such a wide range of experience among our staff, we can excel at what we do.
“The cool thing about the designers is how different each of us are,” said Molly. “Cam’s outlook is fresh and different from mine, and having someone like him as a part of our team is definitely an asset.”
It is these different perspectives that elevate our work to new heights and make an impact, and building them comes from our backgrounds and what we do outside of work.
The Importance of Creativity Outside of Work
More than any other career, marketing and design is influenced by what people do when they aren’t at their desk.
Both Molly and Cameron have creative projects outside of work, which help them come back to work with a more rounded skill set and a renewed mindset.
“I think crafting outside of work is a good creative outlet,” said Molly. “It’s a good way to unwind.”
One thing Molly particularly enjoys is designing thoughtful gifts for special events in people’s lives, such as wedding invitations and Christmas ornaments.
Cam, on the other hand, likes to work on illustrations, font design, and the sticky notes that line his cubicle. Wildlife, the human form, and floral arrangements are his favorite subjects of choice.
“Doing design outside of work helps a lot,” said Cameron. “It’s all about perspective, and I pull from my outside influences to create what the client needs.”
Results Backed by an Artistic Vision
Even when Cameron and Molly are not creating, they are conscious of the designs they come across on the street.
Both of them describe their daily interactions with business signs, cars, and nearly anything in town as a constant critique.
“Everywhere you look, there’s design, from logos and signage to the landscaping outside of buildings” said Cameron. “I’m also definitely critiquing the menu layout at any restaurant I go to.”
And while they have their own preferences about how something should look, they always go back to the principles of what makes commercial designs work.
“Thoughtful design is the most effective when it invokes a particular feeling or emotion,” said Molly. “You want the target audience to remember it and resonate with it.”