Managing Media and Making Sense of Opportunities - HenkinSchultz Skip to main content

Managing Media and Making Sense of Opportunities

By October 21, 2021Media Buying, Staff
MEL SCHULTE

When it comes to media planning, digital marketing and media strategy, HS likes to talk a lot about the buyer’s decision journey.

The decision journey is basically a funnel, where the target market is served a wider, more general message early on in their consideration. The target is then served more specific, narrower messaging as they get closer to a purchase decision.

It’s really about serving the right information to the right audience at the right time. As HS Media Strategist, Mel Schulte has had a media journey of her own.

Media Planning is Constantly Reinventing

Mel knows a lot about reinventing. From helping launch a sports technology company to being an inventor of her own, she understands the importance of evolving. That means paying attention to evolving media opportunities, too.

“If you’re running a business, you don’t have time to do all of that yourself,” says Mel, who takes dozens of proposals a week on new media, marketing, digital or platform opportunities.

“As a media buyer and strategist, I want to be aware of all of those things, but help weed out what are the best ones for our clients.”

MEL SCHULTE

Relationships are as Important as Data

Mel brings passion and a keen mind for analyzing data and strategic planning to our clients. She has a proclaimed love for Excel. And while she is very adept at breaking down a spreadsheet or a cost analysis, she knows it’s about a lot more than that.

“You have to have trust with your media reps, because if they are recommending something new that may be a fit, you want to be confident in standing behind it,” says Mel.

“We all have to make sure we are all looking out for our clients’ best interests.”

The client relationship is equally important as the vendor relationships. Both need to be maintained with communication, trust and feedback. Mel knows that while many things are trendy, clients can’t forget the simple objective of ‘getting your name out there’ and finding the best way to do it.

Clients trust Mel’s expertise to do this in the most efficient and effective way possible.

MEL SCHULTE

New Ways, New Opportunities

And there are a lot of new ways to market, advertise and communicate. One of the benefits of an agency like HS is that we have a full-time team dedicated to staying up on all of the options available to you. Here are just a few things we do:

  • Field time consuming calls from multiple vendors
  • Constantly monitor new opportunities, platforms
  • Take the time to negotiate the best rates
  • Track your current campaigns and adjust investment as needed
  • Pursue “make goods” when things don’t run as planned
  • One monthly media bill instead of several

Have you found yourself a bit overwhelmed with new media and media options? Talk to Mel and HS and let us discover a media strategy that is both substantial and sustainable.

Related Blog Posts

hearsay with anneStaff

HearSay with Anne Allen

Like most people, Anne Allen wasn’t sure what she wanted to be when she grew up. Today, as Director of Client Services for HenkinSchultz, you could say she is the adult in the room when juggling her clients' expectations and the work required of the HS team. But that doesn’t stop her from bringing her signature fun, playful attitude to the office. What path did you take to enter the business of advertising and marketing?  I wasn't completely sure what I wanted to do for a career, but I knew I liked to write and I liked working with people.…
MelissaD
November 6, 2023
HS Celebrates 32 YearsStaff

HS Celebrates 32 Years

It wouldn’t be HS without a party to celebrate. Yes, we work very hard and that’s why we’ve been around over three decades. But we know how to party, too. This September marks HS’s 32 years in business as a full service advertising agency serving Sioux Falls, the region, and clients across the country. Along the way, we’ve learned a few lessons. These are the lessons that have become our core values, the ones we lean on to best serve our clients. Adding Value to the Party One of the reasons we’ve been able to maintain 32 years in business…
MelissaD
September 28, 2023
jason jellisStaff

HearSay with Jason – 21 Years and Counting

If you’ve spent any time working with Jason Jellis and his fellow HS Sign Shop team members, words like humble, talented, knowledgeable and hard-working quickly come to mind. Since Jason has been an integral part of HS for the last 21 years, we asked him how he thinks about his two plus decades here.It's been 21 years at HS, do you remember exactly what you were doing 21 years ago? Wow, 21 years! Time flies when you're having fun. Twenty-one years ago I was just starting to soak in all things HS and I sat next to Lynell and Tammy…
MelissaD
August 24, 2023