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October 2021

MEL SCHULTEMedia BuyingStaff

Managing Media and Making Sense of Opportunities

When it comes to media planning, digital marketing and media strategy, HS likes to talk a lot about the buyer’s decision journey. The decision journey is basically a funnel, where the target market is served a wider, more general message early on in their consideration. The target is then served more specific, narrower messaging as they get closer to a purchase decision. It’s really about serving the right information to the right audience at the right time. As HS Media Strategist, Mel Schulte has had a media journey of her own. Media Planning is Constantly Reinventing Mel knows a lot…
MelissaD
October 21, 2021
RecruitmentMarketing

Simple Tips for Recruitment Marketing

It’s no secret that job recruitment and hiring have been challenges for many businesses. In the last several months, several HS clients have approached us about strategies to help them hire, and through us, have utilized tactics such as: Display ads Radio campaigns (traditional and highly targeted digital radio) YouTube Campaigns Craig’s List posts Geofencing Boosted Posts and Facebook Ads Organic and paid search LinkedIn, Indeed, and other hiring sites HR and in-person tactics While there are several strategies any business can take, you need to know how to make your job posting search friendly and optimized for attracting the…
MelissaD
October 15, 2021
Investing In CommunityCommunity

HenkinSchultz Invests in Community, Leaves Mark

30 Years of Making a Mark HS celebrates 30 years in business this month. And while that is a source of pride for us, we are even more proud of our investment in our community. A Footprint in Sioux Falls As you drive around Sioux Falls, it’s hard not to notice some of our longest standing work. From the iconic Keloland logo to the Avera mark, our work dots every corner of our community. And while that’s quite rewarding, it’s even more special to remember the businesses, nonprofits and charities we’ve invested in and have donated time and effort to.…
MelissaD
October 7, 2021
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