An explainer video does just that. It explains a process, product or service in a fun, logical way. The key to creating a good one is understanding what a viewer is looking for.
The Rise of YouTube and DIY
YouTube was officially launched in 2005. At that time, it served up around 2 million views a day. Today, it’s estimated there are approximately 1 billion YouTube views per day.
So, why does this matter? And how does it relate to explainer videos?
User generated content has grown and become easier to not only create, but access. That means the do-it-yourselfer can now find instructions online on how to install crown molding, fix a car dent or remodel your entry into an archway.
People are seeking out specific information on very specific things. And therein lies the difference between an explainer video and an advertisement. An explainer video is sought out.
Ads get served, Information gets sought
As Joey Schultz, Motion Graphics, Video Artist at HS says, “People literally pay money to skip ads, but they will seek out explainer videos.”
We would be the last ones to say anything bad about a good ad. But it’s important to note that “ads” and explainer videos are very different.
Of course, an explainer video promotes your product or service, but it also provides a service. It is an intentional way to solve a problem for a viewer who is seeking a solution.
For example, maybe you’re considering becoming a Lyft driver, but you’re not sure how it works. You have any number of options to learn more online. An explainer video is a perfect way to instruct an audience or simplify a process.
HS created this simple explainer video to simplify the video production process.
Remember, a good explainer video is searched for. Answer a problem. Simplify a process. Or explain a how-to.
The Power and Attraction of Animation
Explainer videos are typically animated. That doesn’t mean it’s a cartoon. It just means it used motion graphics to quickly and simply communicate a process.
By combining attractive moving designs with detailed copy, important information can be effectively given to your audience. Less communication breakdowns means less confusion–and more conversions.
Some Final Tips Before You Create
Before you even begin creating an explainer video, you should have a clear sense of purpose. What is it that your current customers or prospects do not currently know or understand?
Where will the video live? On You Tube, your own website? Or both?
How will you define success? Move views? Good reviews? Fewer customer service calls?
All of these are important considerations before you get started. When you’re ready to create an explainer video, here’s a good checklist:
- Know your audience.
- Plan out your budget.
- Determine what question you are answering.
- Find a visual style you enjoy.
- Collaborate with an agency to simplify the process.
Of course, we create unique animated explainer videos every day here at HS–and we’d love to work on yours.