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Melissa Doyle on Creativity and Web Design

By June 15, 2021July 8th, 2021Staff, Website Design
Melissa Doyle - Creative Designs

The list of things Melissa Doyle can do is long and it’s getting longer.

As HenkinSchultz Web Projects Manager, Melissa continually finds new ways to tackle age-old problems.

An Entrance to the Internet

Long before Twitter, Facebook or even MySpace and Friendster, Melissa developed her first website.

“I made my first website in 2001 on the geocities.com platform,” says Melissa. “It was an easy way for my sister and I to share photos. A few more friends had their own websites, too, and we all linked to each other’s sites.”

Since then, Melissa has honed her skills and expanded her expertise, offering up design and development as well as solid consultation to our clients.

“Since I started, the focus of web design, and digital marketing, too, is targeting what the end user is looking for,” says Melissa. “So, I try to keep that in mind and remind clients that

it’s not so much what you want on your website as the owner, but what do your customers want to see and find on your website?”

Melissa Doyle - Creative Designs

More Than Just Web Design

While Melissa sees a lot of meta tags, meta descriptions, codes, plug-ins and design in her daily work, she also sees opportunities for design in her daily hobbies.

Melissa makes unique, creative hand-made gifts – including screen printed shirts and other garments. She also loves turning pallets, logs, wine bottles and other recyclables into works of art.

She does most of her design with a mouse or some sort of saw. And when she doesn’t exactly know how to execute her vision, she avidly soaks in YouTube videos and teaches herself.

Melissa says she used to sell a lot of things on eBay and that helped her photography, design and Photoshop skills. Today, her work outside of HS can be found at melissadoyledesigns.com.

“My inspiration comes from a love of color, fonts, apparel, beer, wine, cider and of course – animals.” Her dog Kewly, is ever at her side, serving as inspiration and often found in a custom Melissa-designed outfit.

Melissa Doyle - Creative Designs

Making Something Special

Melissa actually got her professional start in web development after getting laid off from another job. But that wasn’t the start of her making things.

“Honestly, I’ve always loved making and designing things,” says Melissa. “Websites are just one of the many things I make.” Her curiosity leads her to not only tackle problems, but seek out new ways to make something special.

One example is the JOLLY TIME Pop Corn website she and her team launched this past month. Sharing popcorn is a special experience, and the HS team wanted to convey that in all areas of the website – showing both function and fun.

“It was exciting and rewarding to work with a national company like JOLLY TIME Pop Corn. They are America’s oldest popcorn company and are right down the road from HS, in Sioux City,” says Melissa. “We helped implement their new colors and branding along with fresh ideas to help visitors learn about their products, recipes, history and more.”

And with the launch of a new website, Melissa Doyle keeps things poppin’ at HS, too.

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