Joey Schultz has numerous skills and hobbies. Whether as a skateboarder, judo enthusiast, or strategy gamer, Joey brings all his passions to his creative work and video production at HS.
As Partner and Motion Graphics/Video Artist, Joey has done a lot of things around HS for the past (20?) years. As a young man around the office, Joey was tasked with all sorts of odd jobs from deliveries to maintenance and even lawn care.
His dedication to doing whatever task was required proved his work ethic as he entered into his video role. Joey spent his adolescence shooting and editing skateboard videos and eventually got into motion graphics.
“I’ve always loved cartoons and animation, in general,” said Joey. “So, motion graphics was step one to becoming an animator.”
A Creative Approach to Video
Joey’s role at HS is to make sure video projects, from television commercials to longer-form videos, are produced well.
Joey works with the account team to determine strategy, purpose and general direction of his video projects. Sometimes, there is a very specific direction from clients. Other times, there’s just a goal and a virtually blank canvas.
After a script is developed, Joey considers what to show the audience, when to show it, and why.
“Then there is the execution of the work, which is equally important as the idea and content,” said Joey. “If you have the best idea in the world but the execution is lacking, the end product will also be lacking.”
With animation, Joey considers what it takes to capture an audience’s attention, whether on television or online.
“If you cannot tell a story visually and have it make sense, then it is a failure. With animation specifically; most of what you see is augmented by what you hear. But you cannot depend on audio alone, visuals need to tell a subconscious story.”
HS Approaches its Fourth Decade
Being a video jack-of-all-trades has helped Joey learn the many facets of video production from shooting, directing, editing and post production. He looks forward to growing the video team so he can concentrate on developing creative concepts.
As HS grows, it’s also approaching its fourth decade. Joey notes a lot of things have changed. Those changes come with challenges too.
“These days people move from job to job more quickly. When you find a strong teammate, you really want to hold on to them,” said Joey.
While Joey takes his work very seriously, his sly sense of humor and wit cannot help but creep out from time to time. On the topic of creative inspiration, Joey quips, “Drinking whiskey sometimes makes funny sentences.”
And with a little whisky and a lot of talent, Joey looks forward to making video stories for years to come.
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