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March 2021

Becka & EmilyStaff

Becka Burger and Emily Sorenson: A Friendship That’s Not Strictly Business

The advertising industry has its share of seeming contradictions: Art meets commerce Creativity meets analytics Gut instinct meets planned strategy So, it’s no real surprise that when Becka Burger and Emily Sorenson met, their differences quickly complimented each other. As HenkinSchultz, celebrates 30 years in business, Becka and Emily celebrate their friendship, too. Making a Plan and Making it Fun Becka Burger, Partner and Director of Client Services was hiring a Digital Marketing Director when she first met Emily. She was impressed by her skill set and knowledge, but worried Emily wouldn’t have fun at HenkinSchultz. “My first impression was…
MelissaD
March 25, 2021
Promoting Your Community with City BrandingBranding

Promoting Your Community with City Branding

Ad agencies are little mini towns with different people hustling and bustling different directions, but all working together. It’s a community. And thankfully, we get a lot of opportunities to work with other communities, too. Building up the health, identity and prosperity of cities and towns is one of our favorite things to do. Cities and towns are the lifeblood of our very existence. Helping them survive and thrive is one of our greatest privileges. If you’re a big city or small town, here are some ways we can help you with city branding. Identify what makes you special Schools,…
MelissaD
March 15, 2021
websiteWebsite Design

Your Website and The Needs of Today’s Consumer

At HS, we’ve worked really hard to make the website development process both easy and effective. We’ve also talked a lot about the importance of optimizing your site for search engines. These are important things, but today, we’re talking about your user or consumer. What has changed for them? What are they looking for in a site experience? How can you best serve their evolving needs? What Do You Stand For? It’s important for users to know what you do, how you do it, where they can get it done, etc. But it’s also important for them to know why…
MelissaD
March 8, 2021
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