If you dig into the history of Valentine’s Day, you’ll get a lot of different takes on its origin: A Roman festival, an execution, martyrdom, cupids and Hallmark conspiracies. So for the sake of clarity, let’s just stick to how we mostly know it. Valentine’s Day is a holiday to celebrate relationships. It’s an opportunity to give someone you care about a grand or thoughtful gesture. And it got us to thinking about how marketing and working with an advertising agency is a lot like being in a relationship. The Introduction and the Pursuit of Marketing Agencies Every relationship begins…

For the last couple of decades, the Big Game has almost become a national holiday. And whether you're in the advertising business or not, the commercials are a popular highlight of the fun each year. Commercial development for the Big Game starts months in advance. People tune in to see what Budweiser will do, what cute animal or baby will show up and what celebrity makes a cameo. It's especially fun for an advertising agency like HenkinSchultz. “The Big Game is really the only time of year when advertising is celebrated,” says Director of Client Services/Partner, Becka Burger. “Corporations invest…