February 2020 | HenkinSchultz
Monthly Archives

February 2020

Marketing

Client Appreciation and Creating Ideas That Get Noticed

Branding and marketing are largely about getting yourself noticed. But getting noticed isn’t just about logo design, brand identity, advertising, or the size of your media budget. Getting noticed has a lot to do with timing. Choosing when you deliver a message can really increase the impact that message makes. Like many, HenkinSchultz typically delivers little Christmas gifts to thank our clients at the end of the year. We are also the grateful beneficiary of gifts from vendors and partners. Grazing the mile-long line of meat and cheese trays and sweet baskets each year is a simple joy. But it…
HenkinSchultz
February 18, 2020
An Advertising Agency is a Lot Like a RelationshipIn Other News

An Advertising Agency is a Lot Like a Relationship

If you dig into the history of Valentine’s Day, you’ll get a lot of different takes on its origin: A Roman festival, an execution, martyrdom, cupids and Hallmark conspiracies. So for the sake of clarity, let’s just stick to how we mostly know it. Valentine’s Day is a holiday to celebrate relationships. It’s an opportunity to give someone you care about a grand or thoughtful gesture. And it got us to thinking about how marketing and working with an advertising agency is a lot like being in a relationship. The Introduction and the Pursuit of Marketing Agencies Every relationship begins…
HenkinSchultz
February 13, 2020
Our Marketing Experts Review 2020 Big Game CommercialsIn Other News

Our Marketing Experts Review 2020 Big Game Commercials

For the last couple of decades, the Big Game has almost become a national holiday. And whether you're in the advertising business or not, the commercials are a popular highlight of the fun each year. Commercial development for the Big Game starts months in advance. People tune in to see what Budweiser will do, what cute animal or baby will show up and what celebrity makes a cameo. It's especially fun for an advertising agency like HenkinSchultz. “The Big Game is really the only time of year when advertising is celebrated,” says Director of Client Services/Partner, Becka Burger. “Corporations invest…
HenkinSchultz
February 2, 2020