We’re beyond the days of advertising ideas that stem from a gut feeling or a hunch. Guessing won’t work with today’s well-informed consumers. Knowing the industry and the pain points of the target audience is the best way to frame advertising messages. Oftentimes, market research is the leading factor in the direction of a campaign taking shape. It’s a crucial step for a successful launch of any product, service, or business. At HenkinSchultz, we often say that you need to ask the ‘Why’ before determining the ‘How’. We believe that conducting marketing research is the best way to gain consumer…
HenkinSchultzJanuary 20, 2020
