A Guide to SEO Acronyms & Terms - HenkinSchultz Skip to main content

A Guide to SEO Acronyms & Terms

By December 2, 2019November 10th, 2020SEO
A Guide to SEO Acronyms & Terms

While the phrase “SEO acronym” is somewhat redundant, there are many other related acronyms and terms to uncover for this area of digital and web marketing.

SEO stands for search engine optimization. To put it simply, SEO is a strategy for enhancing a website to rank in search listings on Google, Bing or other search engines. There are three key sides to SEO, including: organic, technical, and local. Let’s get in to each.

The Three Sides of SEO

Each of these three components of SEO work in conjunction for your entire online presence.

Organic SEO

Organic SEO applies to your organic listing on search engines. A big factor in your ranking potential depends on the natural use of focus keywords and semantic keywords on-page.

Supporting keywords with quality content and an organized structure for indexing makes an impact for organic SEO. Additionally, user engagement and how well your content answers their search queries comes in to play here too.

Technical SEO

Technical SEO is in reference to the “nuts and bolts” of your website overall. Optimizing functionality and shortening load time are two best practices for technical SEO.

When search engine bots crawl areas of the website, crawl errors like broken links, missing H1 tags, missing metadata and misuse of alt tags in images (and many others) affect your domain authority.

Local SEO

Local SEO refers to increasing your site visibility with geographic location as the primary component.

“Near me” searches increase each year. Optimizing your website for local SEO helps ensure your customers are able to find your location when they are on the go.

An optimized Google My Business profile increased your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general.

SEO Acronyms & Terms to Note

Alt Text

Stands for alternative text that describes images on-page for screen readers and Google Image indexing.

Anchor Text

This is the text that appears highlighted in a hypertext link and that can be clicked to open the target web page.


The bots are what crawl the web from search engines and can also be referred to as “crawlers” or “spiders”.


Stands for domain authority – a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.


Stands for domain name server and allows a domain name to be translated to an IP address.


Stands for search engine results page.

Featured Snippets

The featured snippet is the search result box that appears at the very top of the SERP. A featured snippet box will only appear for high-volume searches.

henkinschultz featured snippet


This is code on a that communicates to search engines which language the content is in and helps serve the correct language of a page to people searching in that language.


This is the process of a search engine collecting data for search engine results. Google and other search engines crawl your site, indexing the content such as text and images, so the webpage can be found after a search query.

IP Address

Stands for internet protocol and is a set of numbers unique to each specific website. Websites live on servers and every device on a network, including the one you are reading this blog post on, has a unique identifier/IP address. Just as you would address a letter to send in the mail, the internet works in a similar fashion with to and from addresses during communication.

Keyword Stuffing

The overuse of keywords on-page. When is too much of a keyword? According to SEO leader Yoast, roughly 3% is a safe target. So that means three out of every 100 words should be a keyword.

Local Pack

This is the first three business listings that appear when a user conducts a local search (like a “near me” query).

advertising agency near me local pack

Long-Tail Keywords

Keyword searches with a string of more than three words. Tend to be more specific and with a clear intent. Ex: ‘how to restore a bicycle’ or ‘how much is duct cleaning?’


Stands for page authority. Similar to DA (domain authority), page authority is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.


Refers to the “people also ask” box that is featured on SERPs with a list of common questions in relation to the query with suggested answers.


This is the “http” or “https” (preferred) that appears right before the domain name of a website. The “s” means a site is securely transferred between the server and browser. If your site isn’t secure, follow the HTTPs steps here or work with a web developer to make it secure.


Keywords entered into a search bar.


Sends a user from one URL to another. Website owners will often use a redirect when they decide to rename a page or combine content from two pages into one, thus deleting one page, but forcing the old url to redirect to the new url. Ex: yourdomain.com/service redirects to yourdomain.com/new-service. This is helpful for repeat visitors who have saved a particular page as a favorite in their browser. This is also a good practice to avoid showing a 404 or ‘Page Not Found’ after being indexed.


Also known as a canonical tag, this is a piece of code that communicates to a search engine which webpage is an original and which is a duplicate. This is implemented to avoid duplicate content crawl errors.


Structured code that provides additional information about content to search engines.


A map of URLs on a website meant for establishing a hierarchy and assisting with indexation of content.

Status Codes

Requests for a page that were either successful or unsuccessful.

Classes of status codes include: 2xx, 4xx, and 5xx. 2xx status codes means the request for a page was successful. 4xx means there was an error (404 Not Found). 5xx means the server couldn’t perform a request.

Thin Content

When content on-page is too minimal and of low value. Writing content that is informative and enjoyable to your readers is the most important factor involved in writing quality content that will improve your SEO.

Title Tag

Also known as page title, this is an HTML title element for a webpage. The title of this page is ‘A Guide to SEO Acronyms & Terms’.


Stands for uniform resource locator and is the address of a web page. Is a URL the same as a domain name? Actually, the answer is no. But the terms are used so interchangeably. A domain is henkinschultz.com, a url is https://henkinschultz.com/2019/12/a-guide-to-seo-acronyms-terms/

Voice Search

A way of searching with voice commands and questions. The featured snippet or first search result is what is delivered to the searcher.

Could your site use an SEO spruce?

Whether you’re launching a new site or think your site could use an SEO analysis, HS can do both! From keyword research to technical SEO, we take a comprehensive look at your site and provide detailed methods on how we can optimize it for you.

Simply reach out to us and we’ll let you know how our SEO services can improve your online presence.

Related Blog Posts

website roundup graphics with devicesWebsite Design

HS Website Roundup: From One-Page Designs to Big Development

We’re proud of every website we design. Each build has its own unique set of challenges and goals, giving us a chance to use our collective creative mindset to make something that’s both functional and beautiful. Here are three of our recent projects, their challenges, and how we overcame those hurdles. Click on the title to see the website on your own browser or scroll through using our integrated iframe feature. Aspen Lodge Challenges: The best websites don’t have to be overly complicated to get the results you are looking for. Even one-page websites can give your business the professional…
February 22, 2023
JOLLY TIME on tabletWebsite Design

Rebuilding JOLLY TIME Pop Corn’s Website

JOLLY TIME Pop Corn looked to redo their website and reintroduce their international brand of popcorn products. They trusted us to do the job right. A Collaboration of Design, Function and Development The collaboration was truly a great one. JOLLY TIME's team had the depth of experience in their product and history. Our designers came to the table with a fresh look to their brand and color palette, while our web developers revamped the online purchasing experience to make everything easier for consumers. Amazon is a huge distributor for JOLLY TIME, so HS built in the Amazon purchasing widgets into…
June 16, 2021
Melissa Doyle - Creative DesignsStaffWebsite Design

Melissa Doyle on Creativity and Web Design

The list of things Melissa Doyle can do is long and it’s getting longer. As HenkinSchultz Web Projects Manager, Melissa continually finds new ways to tackle age-old problems. An Entrance to the Internet Long before Twitter, Facebook or even MySpace and Friendster, Melissa developed her first website. “I made my first website in 2001 on the geocities.com platform,” says Melissa. “It was an easy way for my sister and I to share photos. A few more friends had their own websites, too, and we all linked to each other's sites.” Since then, Melissa has honed her skills and expanded her…
June 15, 2021