One part of running a successful marketing campaign is media placement. Placing media on the best platforms distributes messages to the right audience at the right time with the right medium. But that’s not all. Another part of a successful marketing campaign is creating an emotional connection between consumers and the products or services you offer. Consumers won’t always connect an emotion to your brand just because you aired a television spot or launched a digital ad. Let’s look at why advertising agencies are the pros at placing media and how media planning works overall! Our Media Buying Expert at…