August 2019 | HenkinSchultz
Monthly Archives

August 2019

Design Agencies Place mediaMedia Planning

The Benefits of Having an Agency Place Your Media

One part of running a successful marketing campaign is media placement. Placing media on the best platforms distributes messages to the right audience at the right time with the right medium. But that’s not all. Another part of a successful marketing campaign is creating an emotional connection between consumers and the products or services you offer. Consumers won’t always connect an emotion to your brand just because you aired a television spot or launched a digital ad. Let’s look at why advertising agencies are the pros at placing media and how media planning works overall! Our Media Buying Expert at…
Rachel Speiser
August 19, 2019
How to Know When to Get a New WebsiteWebsite Design

How to Know When to Get a New Website

The Internet is always advancing, and web design trends are constantly changing. In order for businesses to stay current, website updates tend to happen frequently. If your website isn’t making the cut, then it’s time to take a step back and evaluate if a redesign or complete overhaul is required. A new visit to your website is an opportunity to make a solid first impression. Don’t miss your chance to spark the interest of users and keep them scrolling through and subscribing to your content. How do you know when it’s time for a new website? See if your website…
Rachel Speiser
August 8, 2019
Design PrinciplesDesign

Design Principles 101: The Basics of Graphic Design

What is good design? We know it when we see it. Good design is everywhere. Even within objects of daily life. It’s an exquisite wine glass, a distinctive lamp shade, or a decorative throw pillow. Good design is more than just eye appeal though. It balances form and function. It enhances space and works in a useful way. It pulls together both purpose and posh effortlessly. It’s on screen right now! You’re viewing this post on a webpage that was designed for the purpose of reading. Trends for design are changing all of the time. The methods have not. Good…
Rachel Speiser
August 1, 2019