April 2019 | HenkinSchultz
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April 2019

Website Terms & Acronyms Web Design

Guide to Website Terms and Acronyms

If you have ever met with a web designer or a digital marketing team to talk about a website, you’ve no doubt heard some unfamiliar terms. After all, you probably don’t work with websites everyday like they do. It’s important for the web/digital team to remember that this language is not in your everyday vocabulary. So, if they don’t pause to clarify certain terms or acronyms, it’s up to you to either ask them or refer to this guide. In this article our goal is to help you understand what some of these terms and acronyms mean. So the next…
HenkinSchultz
April 15, 2019
Event Marketing Events

Tips to Successfully Market Your Next Event

It’s the time of year that’s heating up for events. Good weather means everything from festivals to car shows and everything in between. HenkinSchultz has done a lot of event marketing through the years. If you’re the one in charge of promoting an upcoming event, here are some things to keep in mind. Brand it for the Long Term Whether you’re Hot Harley Nights, Quarry Days, JazzFest or PeachFest, it’s good to have a logo. Consistency is key to promoting a successful event because volunteers and leadership change from year to year. Having a good logo, identified font and design…
HenkinSchultz
April 12, 2019
Graphic Design advice Featuring Lynell Weeg & Tammy Larson DesignStaff

Graphic Design Advice for Students and Artists

HenkinSchultz designers Lynell Weeg and Tammy Larson were once students too. As experienced graphic artists, they have a passion for sharing design skills they’ve learned with students. We asked them to step away from their Adobe Suite for a few minutes and share thoughts for aspiring artists. Engage Both Sides of Your Brain “We are artists, yes, but in communication design, details, organization, critical thinking and logic are just as important as creativity and aesthetics,” says Creative Director Lynell Weeg. “Paying attention to details saves employers and clients time and money. It will make you a better artist and a…
HenkinSchultz
April 3, 2019