March 2019 | HenkinSchultz
Monthly Archives

March 2019

girl on counter in photography shoot AdvertisingMarketing

Why Original Photography? Here Are 5 Good Reasons.

The following post was written by Chad Vander Lugt, Executive Creative Director. I had just finished a billboard assignment for a small chain of credit unions in Michigan. We were not using original photography. Rather, we used a series of trendy, colorful stock images of people. We placed small black rectangles over their eyes. The headlines confessed, “I’m Steve and I bank at a bank.” The goal of the campaign was to remind Kalamazoo commuters that it really was quite shameful to pay ATM fees all of the other fees banks required. Our scrappy little credit union offered so much…
HenkinSchultz
March 11, 2019
free competitive analysis Digital

How a Digital Competitive Analysis Benefits Your Business

Odds are, your business has competitors (well, duh!). It doesn’t matter what industry you are in, competition can be fierce when you are fighting for the attention of your consumers while they are browsing the Internet. You are fighting for premier digital ad space, top paid search rank, and social media news feed visibility. What makes it tougher is that consumers are considering your competitors while doing research to make more insightful decisions. Consumers are Doing More Research Consider these facts from AdWeek, Forrester, and Accenture on how consumers are doing research today: 81% of B2C shoppers conduct online research…
HenkinSchultz
March 4, 2019