March 2019 | HenkinSchultz
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March 2019

5 thingsAdvertisingMarketing

5 Things Your Marketing Agency Should Do For You

A lot of marketing agencies say they want to be your partner. It’s become a bit of a cliché. No doubt, many really mean that. It’s also code for, “We want to be so ingrained in your culture, you keep us around forever!” That’s a good thing as long as your partner is solving problems and adding to your success. As you consider your business partners, HenkinSchultz wants to share 5 Things Your Marketing Agency Should Do For You. 1. Be the Best Part of Your Day HS Executive Creative Director Chad Vander Lugt says it a lot and it…
HenkinSchultz
March 26, 2019
Traditional vs Digital Media MarketingDigital

Traditional Media & How It Works with Digital

Do we need a new name for 'traditional media'? It’s an unfortunate name, really. Traditional media implies stuffy, old, boring and even ineffective. And with an entire generation of young adults bucking anything labeled traditional, it makes the case for traditional media even more challenging. What is considered traditional media? Traditional media generally defines the advertising we’ve seen for almost 100 years: Television Radio Billboards Print These forms of advertising can be both broad and targeted in their messaging and reach. Each medium has its own set of generally accepted rules – and even stereotypes. Here are a few common…
HenkinSchultz
March 20, 2019
girl on counter in photography shootAdvertisingMarketing

Why Original Photography? Here Are 5 Good Reasons.

The following post was written by Chad Vander Lugt, Executive Creative Director. I had just finished a billboard assignment for a small chain of credit unions in Michigan. We were not using original photography. Rather, we used a series of trendy, colorful stock images of people. We placed small black rectangles over their eyes. The headlines confessed, “I’m Steve and I bank at a bank.” The goal of the campaign was to remind Kalamazoo commuters that it really was quite shameful to pay ATM fees all of the other fees banks required. Our scrappy little credit union offered so much…
HenkinSchultz
March 11, 2019
free competitive analysisDigital

How a Digital Competitive Analysis Benefits Your Business

Odds are, your business has competitors (well, duh!). It doesn’t matter what industry you are in, competition can be fierce when you are fighting for the attention of your consumers while they are browsing the Internet. You are fighting for premier digital ad space, top paid search rank, and social media news feed visibility. What makes it tougher is that consumers are considering your competitors while doing research to make more insightful decisions. Consumers are Doing More Research Consider these facts from AdWeek, Forrester, and Accenture on how consumers are doing research today: 81% of B2C shoppers conduct online research…
HenkinSchultz
March 4, 2019