2019 | HenkinSchultz
Yearly Archives

2019

Design Agencies Place mediaMedia Planning

The Benefits of Having an Agency Place Your Media

One part of running a successful marketing campaign is media placement. Placing media on the best platforms distributes messages to the right audience at the right time with the right medium. But that’s not all. Another part of a successful marketing campaign is creating an emotional connection between consumers and the products or services you offer. Consumers won’t always connect an emotion to your brand just because you aired a television spot or launched a digital ad. Let’s look at why advertising agencies are the pros at placing media and how media planning works overall! Our Media Buying Expert at…
MelissaD
August 19, 2019
How to Know When to Get a New WebsiteWebsite Design

How to Know When to Get a New Website

The Internet is always advancing, and web design trends are constantly changing. In order for businesses to stay current, website updates tend to happen frequently. If your website isn’t making the cut, then it’s time to take a step back and evaluate if a redesign or complete overhaul is required. A new visit to your website is an opportunity to make a solid first impression. Don’t miss your chance to spark the interest of users and keep them scrolling through and subscribing to your content. How do you know when it’s time for a new website? See if your website…
Rachel Speiser
August 8, 2019
Design PrinciplesDesign

Design Principles 101: The Basics of Graphic Design

What is good design? We know it when we see it. Good design is everywhere. Even within objects of daily life. It’s an exquisite wine glass, a distinctive lamp shade, or a decorative throw pillow. Good design is more than just eye appeal though. It balances form and function. It enhances space and works in a useful way. It pulls together both purpose and posh effortlessly. It’s on screen right now! You’re viewing this post on a webpage that was designed for the purpose of reading. Trends for design are changing all of the time. The methods have not. Good…
Rachel Speiser
August 1, 2019
Sioux Falls web design 2019Website Design

Sioux Falls Web Design Projects of 2019

With 2019 nearly half over, we wanted to reflect on a few of the website development projects we’ve completed. Most of our clients and projects are from the Sioux Falls and surrounding areas. However, we’ve built websites for clients in Iowa, Nevada, Tennessee and even Germany! Our capabilities in web design can go from the tiniest coming soon page to large eCommerce websites. Our web team has development experience in banking, commercial, construction, religious, personal blogs, startups and more. With that said, we'd like to not only share, but display some of our web design projects of 2019. The following…
HenkinSchultz
July 25, 2019
HS Social Campaign TipsDigital

Tips for Running a Successful Social Media Campaign

Last month, we talked about Social Media benchmarks. Today, we’re stepping back to take a higher level look at running a successful social media campaign. Most of us use social media every day. Whether we’re on Facebook, Twitter, Instagram, Pinterest, or any of the other social media apps, we know how to consume. But do you know how to use it to promote? Do you know how to use it to build customer relations? Have a Clear Goal in Mind It seems obvious, but having a goal is crucial to measurement and success. What is your goal? Lead generation? Sales?…
HenkinSchultz
July 10, 2019
MetricsDigital

Why You Need to Set Social Media Benchmarks

Most of us use social media in some form.  According to Statista, the number of worldwide social media users has reached 2.34 billion. This is expected to grow to whopping 2.95 billion by 2020. It’s pretty clear that social media channels get a lot of attention. This makes it absolutely crucial for your business to not only be present, but measure engagement. Thankfully, there are plenty of metrics to track in order to get a good gauge of your brand’s online social interactions. What to Measure for Social Media Analytics Measuring social media metrics is all about context. To get…
Rachel Speiser
June 25, 2019
seo successSEO

Three Ways to Increase Your Website’s SEO

Are you looking for ways to move your website up on the search engines? While there are many factors, hundreds in fact, that go into ranking a website on search engines, we've listed out three proven ways that will help you get pushed up on the search engines. 1. Start a blog on your website If you want to improve your search engine optimization, or SEO, a blog is a great place to start. Blogging is good for your ranking for a number of reasons. It not only keeps your site content fresh, but a blog is a great way…
HenkinSchultz
June 4, 2019
tribute video graphicVideo

Considering a Tribute Video for Your Leader or Your Event?

Making a video involves so much more than recording it. That’s why the task of producing a video can seem so daunting, not to mention expensive. But it doesn’t have to be. Maybe you wish to make a legacy or tribute video for a cherished employee or company year-in-review? Or you’re exploring something more commercial to promote your business or event? There are always options. HenkinSchultz has produced just about every type of video imaginable. Just having experts in your corner is a big relief. Product, service or a dedication to someone special, we can help put your video together.…
HenkinSchultz
May 16, 2019
sdsu - inspiring dreams video previewEvents

Inspiring Dreams Through Event Production

South Dakota State University has a lot to celebrate this year. The campus, enrollment and community impact all continue to grow. And none of that is possible without the SDSU Foundation. HenkinSchultz was tasked with the challenge of entertaining and inspiring at this year’s donor event. Live Production in the New Performing Arts Center When you’ve produced a show in the same venue through the years, you tend to get used to how things are done. You know the room’s challenges. You know the space you work in. You know everything down to where the last outlet is located. Then…
HenkinSchultz
May 8, 2019
Website Terms & AcronymsWebsite Design

Guide to Website Terms and Acronyms

If you have ever met with a web designer or a digital marketing team to talk about a website, you’ve no doubt heard some unfamiliar terms. After all, you probably don’t work with websites everyday like they do. It’s important for the web/digital team to remember that this language is not in your everyday vocabulary. So, if they don’t pause to clarify certain terms or acronyms, it’s up to you to either ask them or refer to this guide. In this article our goal is to help you understand what some of these terms and acronyms mean. So the next…
HenkinSchultz
April 15, 2019