2019 | HenkinSchultz
Yearly Archives

2019

In Other News

What is Wayback Machine? What Can You Use It For?

Have you ever thought about your website you had back in the early 2000s? Wish you could see it again? Perhaps your website crashed, your domain expired and your website is down and you need to get content back to start building again. For as terrible as all that is, you may be in luck. It’s called the Internet Archive, which is a non-profit library of millions of free books, movies, software, music, websites, and more. In this article we are going to focus on its web backup area, better known as – Wayback Machine. Wayback Machine has stored more…
HenkinSchultz
February 11, 2019
sealants_seal BrandingCampaign

Seals and Sealants – How a Dental Campaign Captured National Attention

Waiting on a custom-made seal costume from China, we knew we had a special campaign on our hands. Delta Dental of South Dakota approached HenkinSchultz to develop a public service campaign. The goal? Encourage mothers to get sealants for their children and reduce childhood cavities. How to Make a Dental Procedure, well, interesting The American Dental Association states that sealants protect teeth and prevent decay. According to the Center for Disease Control, dental sealants prevent 80% of cavities in the back teeth, where 9 in 10 cavities occur. A sealant application is a simple procedure to apply a thin coating…
HenkinSchultz
February 4, 2019
HS LOGO before after BrandingDesign

Creating & Updating a Company Logo: How We Did It

Choosing the right logo and color palette for your business can be just as important as choosing the right name. Your logo is often the first thing people think of when they think of your company. In late 2018, HenkinSchultz (aka HS) updated their brand standards – including the logo icon as well as the colors. The goal of updating our brand was to make HS look more fun and approachable. The signature ‘HS’ remains – you won’t find that font anywhere online. Originally designed by Kirby Schultz and another HS designer, it represents more traditional art and less of…
HenkinSchultz
January 30, 2019
apples oranges DigitalMarketing

Are you Hiring? We Compare Digital Marketing Tools for Recruitment

Lately, one of the most common questions we are asked is “I need to hire employees - how can I use digital marketing for recruitment?” There are a lot of marketing strategies available to businesses, but recruitment marketing looks different based on the type of job you are trying to fill. The main platforms and options we recommend to businesses looking to use digital marketing for recruitment: Google Facebook Indeed LinkedIn This is not an exhaustive list by any means, and doesn’t include one of the most notable locations to promote open positions in South Dakota – KELOlandemployment.com. This is…
HenkinSchultz
January 28, 2019
good design has a marketing purpose Design

What Has Changed, What Will Never Change

Design. It’s a topic that inspires a lot of healthy debate. In the advertising business, the tools of design have changed through the years. Does anyone remember a T-square or pica ruler? Software is ever evolving and they way consumers view design has changed too. Think about the difference between a full-page magazine ad and a tiny Google display ad. HenkinSchultz has always been obsessed with a design. And we have a diverse group of exceptional designers that bring different skills to our work. So we thought it would be a fun idea to hear, in their own words, what…
HenkinSchultz
January 23, 2019