Think. Bigger. Where Art and Strategic Thinking Meet

Think. Bigger. Where Art and Strategic Thinking Meet.

By December 17, 2018In Other News
Sign Guys

HenkinSchultz has always worked with clients to help them make a big impression – both to their customers and their own employees. Like all businesses, we need to stop and take a look at ourselves too. Until recently, when we looked at our massive HS Sign Shop wall, we saw only gray concrete.

The Origin of Think. Bigger.

HS has tackled some pretty monumental visual displays. Still, we know we couldn’t carve Mount Rushmore in our basement. But you better believe we could print it. And that’s exactly what we did.

President Kirby Schultz summarizes our long-term agency philosophy as Think. Bigger. 

“It’s never just strategic thinking or creative arts. It’s both, but on steroids. In this case, we just looked at that interior wall and said ‘That’s not us.’ Something should be there that represents who we are and what we believe.”

So Why Mount Rushmore?

Like HS, Mount Rushmore is uniquely South Dakotan. And like Mount Rushmore, we stand for many things: big dreams, ambition, craft, expertise, making an impression, honoring history and so much more.

Yes, Mount Rushmore is large. George Washington’s face is 60 foot long, in fact. But what it represents is even more impressive: Think. Bigger. Not only has the sign installation  added a beautiful design to our work space, it has become an internal rallying cry.

No matter the client. No matter the job. No matter the challenge. No matter the market. We must Think. Bigger. That’s what it takes in any competitive market. Our clients know that and so do we.

How Think. Bigger. Applies to Work.

Before any piece of art is ever produced, a lot of thought and discussion go into it. Take the HS SignShop, for example.

The HS Sign Shop guys have never been order takers. They are not an assembly line. They are big thinkers. They are visionaries who go into an empty space with clients. They examine the current interior, look around, ask questions, discuss objectives, and begin to carve out a vision.

Just like Mount Rushmore. And just like the rest of HS. Carve out some time to talk to us about how you can think bigger too.

Related Blog Posts

In Other News

Time to Plan Your 2019 Strategy

There. We said it. 2018 was a fast one. And while there are lots of upcoming holidays to slow down for and enjoy, there’s also planning to be done for 2019. So set aside some time for that awesome Thanksgiving leftover sandwich, but also some strategic thinking too. How were your 2018 sales to date? Any surprises good or bad? What trends did you see in your projections? What are industry partners or vendors anticipating for 2019? What marketing tactics do you need to pull the trigger on? Or cut back? All of these questions start to paint a picture.…
HenkinSchultz
November 19, 2018
In Other News

The HS Rebrand – Why the New Look?

In our recent blog, we launched a new video to introduce HS into our design and brand as we continue celebrating 27 years. Yes, 27 is an odd number. But then again, we’re kind of an odd bunch. Remember Hamster Stacking? HamsterStacking was actually the first introduction of the HS refresh followed by the HearSay video poking some fun at our name confusion. Kirby Schultz himself can tell you about the mail he’s received and the name scrambling has been epic. So it seemed a good time to consider just how do we refer to ourselves? And how do we show it? This new…
HenkinSchultz
November 19, 2018
In Other News

Storytelling – and Why it is So Very Important

At the annual chamber meeting, Matthew Luhn emphasized storytelling. At HenkinSchultz, it's something we emphasize with our clients every day. Often times, marketing is very focused on the finer points of sales, discounts, and promotions. These are all necessary things. But ideally, any benefits should be wrapped in a great story. Think about it, a great story pulls you in from the beginning. You are listening actively. You become emotionally invested in the characters and what they do. What a powerful tool to bring to any form of advertising. One example this past year is Showplace Cabinetry. Showplace has beautifully…
HenkinSchultz
October 29, 2018