Think. Bigger. Where Art and Strategic Thinking Meet Skip to main content

Think. Bigger. Where Art and Strategic Thinking Meet.

By December 17, 2018January 9th, 2019In Other News
Sign Guys

HenkinSchultz has always worked with clients to help them make a big impression – both to their customers and their own employees. Like all businesses, we need to stop and take a look at ourselves too. Until recently, when we looked at our massive HS Sign Shop wall, we saw only gray concrete.

The Origin of Think. Bigger.

HS has tackled some pretty monumental visual displays. Still, we know we couldn’t carve Mount Rushmore in our basement. But you better believe we could print it. And that’s exactly what we did.

President Kirby Schultz summarizes our long-term agency philosophy as Think. Bigger. 

“It’s never just strategic thinking or creative arts. It’s both, but on steroids. In this case, we just looked at that interior wall and said ‘That’s not us.’ Something should be there that represents who we are and what we believe.”

So Why Mount Rushmore?

Like HS, Mount Rushmore is uniquely South Dakotan. And like Mount Rushmore, we stand for many things: big dreams, ambition, craft, expertise, making an impression, honoring history and so much more.

Yes, Mount Rushmore is large. George Washington’s face is 60 foot long, in fact. But what it represents is even more impressive: Think. Bigger. Not only has the sign installation  added a beautiful design to our work space, it has become an internal rallying cry.

No matter the client. No matter the job. No matter the challenge. No matter the market. We must Think. Bigger. That’s what it takes in any competitive market. Our clients know that and so do we.

How Think. Bigger. Applies to Work.

Before any piece of art is ever produced, a lot of thought and discussion go into it. Take the HS SignShop, for example.

The HS Sign Shop guys have never been order takers. They are not an assembly line. They are big thinkers. They are visionaries who go into an empty space with clients. They examine the current interior, look around, ask questions, discuss objectives, and begin to carve out a vision.

Just like Mount Rushmore. And just like the rest of HS. Carve out some time to talk to us about how you can think bigger too.

Related Blog Posts

Melissa DoyleStaff

HearSay with Melissa

Melissa is our go-to expert for anything web design. Since the early days of the Internet, she’s created hundreds of websites for businesses and organizations around the world. Every website build comes with a new set of challenges, and nothing excites Melissa more than getting to start on a new project. To learn more about how she creates websites, we asked her a few questions: How do you help clients get more business? If you have a good product or service, your website is just a tool to get more business. Treat your website like it’s your top salesperson–it’s warm/welcoming,…
MelissaD
May 16, 2022
joey schultzStaff

HearSay with Joey

Joey is an expert in all things video and motion graphics. When a client comes to HS looking to make an impact on a visual platform, it’s up to Joey to bring their vision to life and exceed their expectations. But how exactly does Joey work on visual storytelling, and what is his creative process like? To find out, we asked him a few questions to dig deeper into all things video. What is a day in the life of Joey Schultz like? Snooze bar. Snooze bar. Snooze bar. Get dressed. Go to the office. Coffee. Coffee. Coffee. Get to…
MelissaD
April 5, 2022
HearSay with AvaStaff

HearSay with Ava

Ava’s creativity and design talent elevates results for our clients, and her can-do attitude is wonderful to have around the HenkinSchultz office. We wanted to know more about how she approaches graphic design as a profession, so we decided to ask her a few questions related to her experience. What do you get to do in your role as a Graphic Designer? I work on a wide variety of designs, from print posters to digital ads, to logos and establishing a look and feel for a brand. It’s always rewarding when I spot a piece of my design out in…
MelissaD
March 2, 2022