As a creative company, HenkinSchultz knows one of the hardest things to do these days is get people’s attention. For the past 11 years, HS has been getting the attention of 69th and Western traffic with its elaborate Christmas windows displays. And we’re not just talking lights and garland.
Making Art Out of Our Space
HS debuted their window videos Tuesday evening much to the delight of passers by. This year’s video features everything from the Augustana Orchestra to crazy Christmas carolers, mysterious monsters, a car-driving dog and even a high-flying ninja. The advertising agency also set up a ‘radio’ station, (101.5), so drivers can tune in and listen to all the action from their cars. The display also features:
- Our HS Sign Shop guys prepping the windows
- HS staff dancing and creating art
- A fun “hamster stacking” animation
”“We look forward to doing this display every year. It’s a creative way to use our space and show that art can live anywhere, people really take notice when there is something fun happening in your windows. It’s also just a nice thing to give to the community during Christmas.”says President Kirby Schultz.
Challenging Ourselves With “I Wonder If”
Schultz adds the window display tradition began years ago by questioning “I wonder if this could work.” What started as an experiment has evolved into a way of demonstrating what HS does daily – communicating marketing in an artful way.
Besides that, the annual display has become a neighborhood must-see for its beauty, its quirkiness and its impressive use of technology. “Coordinating the video scenes with the graphics and music all to appear inside a real space is a great challenge. And our team always tries to outdo ourselves each year.”
See the HS Christmas Windows Display
Merry Christmas from HS!