In our recent blog, we launched a new video to introduce HS into our design and brand as we continue celebrating 27 years. Yes, 27 is an odd number. But then again, we’re kind of an odd bunch. Remember Hamster Stacking? HamsterStacking was actually the first introduction of the HS refresh followed by the HearSay video poking some fun at our name confusion. Kirby Schultz himself can tell you about the mail he’s received and the name scrambling has been epic. So it seemed a good time to consider just how do we refer to ourselves? And how do we show it? This new look is an evolution. A lot has changed in 27 years. We’ll always be HenkinSchultz, as the name is still anchored in our logo design, but you’re going to hear us referring to ourselves as HS more often. The new HS design is fun, approachable and contemporary. That’s who we are. And that’s how we want to build our agency for the future. Stay tuned as we launch more HS themed ads, both light-hearted and strategic. Kind of like HS.