At the annual chamber meeting, Matthew Luhn emphasized storytelling. At HenkinSchultz, it's something we emphasize with our clients every day. Often times, marketing is very focused on the finer points of sales, discounts, and promotions. These are all necessary things. But ideally, any benefits should be wrapped in a great story. Think about it, a great story pulls you in from the beginning. You are listening actively. You become emotionally invested in the characters and what they do. What a powerful tool to bring to any form of advertising. One example this past year is Showplace Cabinetry. Showplace has beautifully…

The Sioux Falls Chamber celebrated their 112th annual meeting and HenkinSchultz was a part of the storytelling from start to finish. Matthew Luhn was the evening’s featured speaker, sharing insights and inspiration from over 20 years of creating stories and characters at Pixar Animation. Luhn focused on the importance of telling a great story and reminded us that stories are what people really remember. https://www.youtube.com/watch?v=r6icV4G2IyE&t=1s   To tee up the evening, HenkinSchultz produced the dramatic live opening to the meeting with the theme of “Inspiration & Imagination.”  The live production featured an orchestral director, choir, electric guitarist and saxophonist all…

At the end of September, National Junior Achievement leaders, local alumni, students, educators and staff gathered to celebrate JA's 50 year impact across South Dakota. HenkinSchultz produced the live event that featured “Dirty Jobs” host Mike Rowe. We began our preparation several months ago, conceptualizing the featured videos for the evening. We built a larger-than-life JA logo in our studio and interviewed both children and educators interacting with it and speaking to their JA experience. The colorful set design was also used as staging elements for the live show.   https://www.youtube.com/watch?v=3Et_FQ50Zhg&list=PLPN3M2WU0jiHtMicHAQJXhcYYnd9LaKEm&index=2   Mike Rowe gave the keynote address, entertaining the crowd…

142 Golfers and more than 3 million dollars – That’s the player count and economic impact of the 4th annual Sioux Falls GreatLIFE Challenge. The tournament was one of only four 72-hole events on the tour and one of only 21 cities to host the tour. It also featured players from 31 countries, 26 different US states and 24 of the top 25 players on the money list. HenkinSchultz was once again thrilled to be involved and contribute to the tournament’s success. “The GreatLIFE Challenge is really a chance for us to do what we love best,” says Becka Burger, Partner,…