
At the annual chamber meeting, Matthew Luhn emphasized storytelling. At HenkinSchultz, it's something we emphasize with our clients every day. Often times, marketing is very focused on the finer points of sales, discounts, and promotions. These are all necessary things. But ideally, any benefits should be wrapped in a great story. Think about it, a great story pulls you in from the beginning. You are listening actively. You become emotionally invested in the characters and what they do. What a powerful tool to bring to any form of advertising. One example this past year is Showplace Cabinetry. Showplace has beautifully…
HenkinSchultzOctober 29, 2018