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September 2018

In Other News

What Exactly Does ‘Full Service’ Mean, Anyway?

Full-service is a phrase that gets thrown around a lot. 27 years ago when HenkinSchultz first opened its doors, every agency in the region was racing to be known as full service. Back then, full service usually meant: We’ll create your ads, manage your account and place your media. A lot has changed since then. The digital age is in full swing. Content platforms keep evolving. Customers have more information at their finger tips. Great messaging hasn’t changed. But the way it is delivered and consumed changes every year, often every day. Ever wake up on a Monday and say,…
September 30, 2018