This case study features our work with Healthy Ponds. Healthy Ponds approached HenkinSchultz in December of 2017. They needed a new brand, a new website, and a new digital strategy. Their goal was to increase online sales. After our discovery session, we helped them define who they were as a company. We also established a logo and an entire new look for Healthy Ponds.   Their e-commerce and customer service departments have two goals: Increase new customer purchase revenue Increase repeat customer revenue. The Key Performance Indicators for both segments is to increase revenue per purchase. However, the method of…