We love to get in the game and help our clients score with winning marketing.
It’s especially fun to work on projects that revolve around annual events like college basketball tournaments. This year was exciting as two of our clients were presented with unique opportunities to market directly to basketball fans.
Screenflair is a patented, changeable and reusable screen protector that recently launched officially licensed NCAA designs. What better way to get the word out about these totally unique phone accessories than to do something totally unique at a major college basketball tournament? The Summit League Tournament at the Denny Sanford PREMIER Center in Sioux Falls presented just the right way to do something new and cool to score some interest.
For the #marchtothesummit promotion we created 5-second videos that were shown on the main center scoreboard and score table ribbon boards. The PA announcer instructed Summit League fans to hashtag their photos with #marchtothesummit. Those photos were then featured on a Screenflair-branded Tagboard page that was displayed during breaks in the action. This was a fun way to associate the Screenflair brand with people out having fun at the tournament with their phones.
Cypress Risk Management offers athleticcare – a one-of-a-kind insurance solution designed specifically for student athletes. As a premier sponsor of The National Association of Intercollegiate Athletics (NAIA) tournament, athleticcare aired a thirty-second television spot on ESPN2 during their championship game.
We were thrilled to be able to help Cypress Risk Management take advantage of this national audience, with a message targeted to the many coaches and college administrators who would be watching this championship contest.
We created a graphical ad that popped off the screen, grabbed the viewers’ attention and highlighted a number of sales points that were relevant to our target audience. Check out the spot below!
We started off with an image of a basketball and the voice over addressed the target market by beginning with “Hey Coach!” We then spoke to the comprehensive solutions their plan offered and how it was designed specifically for their unique situation. We were glad to tip off athleticcare’s desired demographic to the great features of this plan, and it was sweet to know when the whistle blew that we helped them have their shining moment.