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March 2018

5 questions & answers brand strategy with Matt EntringerBrandingStaff

Determining Your Brand Strategy with Matt Entringer

We recently sat down with Matt Entringer, HenkinSchultz’s Director of Brand Strategy to understand the importance of actually having a brand strategy. Matt’s had the chance to work for multiple Fortune 1000 companies including Union Pacific and Sprint. At the latter, Matt was a Marketing Manager who helped lead the wireless company’s in-store marketing at over 3,000 locations across the country. In 2016, Matt joined the HenkinSchultz team. His prior experience across a variety of different marketing areas gives him great insight into the creation of a complete brand strategy. Now let’s take a look at how to determine your…
HenkinSchultz
March 26, 2018
drone over HenkinSchultzDrone Photography

Coming Soon: Drone Season, HS Van Wrap

As the weather changes and flowers start to bloom, we all love to get outside and enjoy the warmer weather. If you’re looking to get some spectacular footage of your business, or a particular project you have going, then the good news is that it’s also the start of drone season! We can unleash the drone once again and get those amazing shots from above now that the weather is warming up. Take a look at some of the cool things our drone can see and contact us if you’re interested in using our drone to get a different vantage…
HenkinSchultz
March 26, 2018
march madness bracketMarketing

HS Marketing Madness!

We love to get in the game and help our clients score with winning marketing. It’s especially fun to work on projects that revolve around annual events like college basketball tournaments. This year was exciting as two of our clients were presented with unique opportunities to market directly to basketball fans. Screenflair Screenflair is a patented, changeable and reusable screen protector that recently launched officially licensed NCAA designs. What better way to get the word out about these totally unique phone accessories than to do something totally unique at a major college basketball tournament? The Summit League Tournament at the…
HenkinSchultz
March 26, 2018
HenkinSchultz PodcastPodcasts

Podcast #3: Jennifer McNamara: Tequila and Shame

Tony Bock & Special Guest Host Toby Kane, of HenkinSchultz Creative Services in Sioux Falls, South Dakota, welcome internet personality and social media superstar Jennifer McNamara (or as you may know her: @Jenimc) to Episode 3 of Mixed Thinks. Enjoy a rollicking discussion on all things social, from growing your platform to corporate social media strategy to whether or not you should be on Vero! Ingredients: Tequila Shot glass Directions: Put the tequila in the shot glass. Drink it. Repeat. The shame comes later!
HenkinSchultz
March 23, 2018
Katie_LocalSEO_HeaderAdvertisingMarketingSEO

Local SEO: 5 Steps to Improve Your Google Business Listing

As digital marketing experts at HenkinSchultz, we keep a close eye on changes within search engines. Google is constantly changing its algorithm in order to make their search engine a valuable place for searchers to find answers to their questions. Stats continue to show that people are turning to their mobile devices to search for local destinations including terms like “near me”. Optimizing your business’s local SEO with these current mobile trends is as important as ever, especially for the Google Local Pack. What is the Local Pack and Local Finder? The local pack is a feature within Google that…
HenkinSchultz
March 16, 2018
Screenflair-CaseStudy-BlogHeaderIn Other News

Better Understand Your Audience Through Market Research

Overview The use of data and analytics in marketing and advertising has increased dramatically over the past few years as technology becomes more ingrained in our everyday life. This provides marketers the chance to gain insightful information about their audience, product, or competition and make more informed business decisions. This information—or market research—is essential to building long-term success for your brand because it reveals the wants and needs of your target audience. Before Screenflair—a new smartphone accessory company—launched in the fall of 2017, it asked HenkinSchultz to conduct in-depth market research that would help reveal the target consumer and how…
HenkinSchultz
March 1, 2018
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