The Consumer Electronics Show in Las Vegas is where all the hottest new gear and accessories in the tech world debut. HenkinSchultz had two employees at the convention this year helping Screenflair with pitches to retailers and distributors, and assisting with a product party that was held on the third night of the convention for interested potential partners and consumers. Screenflair is a new company that sells patented, changeable/reusable screen protectors with designs that go around, and even on, your screen – they fade away when your phone comes on, creating a cool accent for all your favorite apps and websites.
CES is a massive convention, with over 170,000 attendees, 3,900 exhibiting companies and 7,000 media from over 150 countries. In that kind of environment, you may only have seconds to make an impression. It can be overwhelming with the amount of people and new technology on display. Director of Brand Strategy, Matt Entringer, and Creative Director/Copywriter Tony Bock went to Vegas with two members of the Screenflair team, and they hit the ground running on day one, setting up meetings after successfully pitching the product to retailers and distributors. Day two of the convention was primarily filled with follow-up meetings with retailers and distributors from all over the world.
“It was a high-pressure environment, but it was exciting getting to pitch Screenflair to the top distributors in the world, and we were thrilled with the response,” said Matt Entringer.
HenkinSchultz created rack cards and invitations that explained this new product and drove home the fun, stylish Screenflair brand. It definitely got attention in Las Vegas. The third and final day of the convention was about getting the Screenflair product party ready to go. Interested potential partners and consumers showed up for a more in-depth discussion with the Screenflair team about this product. The event space was playing the national television commercial that HenkinSchultz created for Screenflair. It was exciting watching people learn about this new brand.
Whether you need a booth at a local show, or a presence at a huge international convention, HS can create a presentation that will dazzle your target audience.