January 2018 | HenkinSchultz Creative Services
Monthly Archives

January 2018

Becka Burger

HenkinSchultz Looks Ahead in 2018

By | Marketing, Staff
A Message from Becka Burger, Partner and Director of Client Services At the beginning of 2018, or any year, it’s common for many to reflect and look backwards. Those are great sentiments and quite useful in life. But at HenkinSchultz - and in marketing strategy - if you spend too much time in “back then,” you’re already behind the competition. The way customers and your target market consume products and services is constantly changing. Remember buying MP3s? That was cute. Or when you actually had to bring a coupon to a store? Novel. Apps used to be what you shared...
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better call paul HS

7 Questions to Help Businesses Understand Media Buying

By | Advertising, Campaign, Media Buying, Staff
Media Placement: Strategy & Planning with Paul Thompson We sat down with Paul Thompson, HenkinSchultz's Media Buyer, and asked him some tough questions to get a better idea of how media buying works. A little background on Paul: he graduated from South Dakota State University with a B.S. in Mass Communication/Advertising. His first job out of school was at local television station KSFY, where he grew digital and TV sales, and helped in designing and laying out the Pigskin and Basketball Preview magazines. Later, he went on to Results Radio/Townsquare Media where he became Digital Sales Manager. In 2016, Paul...
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