2018 | HenkinSchultz Creative Services
Yearly Archives

2018

Time to Plan Your 2019 Strategy

By | In Other News

There. We said it. 2018 was a fast one. And while there are lots of upcoming holidays to slow down for and enjoy, there’s also planning to be done for 2019. So set aside some time for that awesome Thanksgiving leftover sandwich, but also some strategic thinking too. How were your 2018 sales to date? Any surprises good or bad? What trends did you see in your projections? What are industry partners or vendors anticipating for 2019? What marketing tactics do you need to pull the trigger on? Or cut back? All of these questions start to paint a picture….

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Buche Foods – When PR isn’t just valuable, it’s life changing.

By | Marketing

For 113 years, Buche Foods of Wagner has provided fresh, quality food at a fair price. The Wagner, South Dakota company has a long history of operating in Native American country and reservation communities. When the lease of Pine Ridge’s only grocery store came up for bid, they saw an opportunity to not only serve but also provide an essential lifeline for the town. The existing grocery store had a troubled history of dated food, health violations and even a shutdown, which put many lives at risk. Understanding the complexities of reservations and tribal rule, Buche Foods knew they had…

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The HS Rebrand – Why the New Look?

By | In Other News

In our recent blog, we launched a new video to introduce HS into our design and brand as we continue celebrating 27 years. Yes, 27 is an odd number. But then again, we’re kind of an odd bunch. Remember Hamster Stacking? HamsterStacking was actually the first introduction of the HS refresh followed by the HearSay video poking some fun at our name confusion. Kirby Schultz himself can tell you about the mail he’s received and the name scrambling has been epic. So it seemed a good time to consider just how do we refer to ourselves? And how do we show it? This new…

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hearsay video screenshot

What’s in a Name? Hear What HS Clients Have to Say.

By | Branding, Television
HenkinSchultz celebrates 27 years in business this year. That means 27 years of hamster stacking, great client interactions, and occasionally a bit of confusion about the names of our founders. We launched our recent Hamster Stacking campaign to emphasize HS into our design and brand. As we continue our promotional campaign in outdoor, digital and television, we thought it would be a great time to hear from our clients. Watch the video now and hear what HS clients have to say.
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Storytelling – and Why it is So Very Important

By | In Other News

At the annual chamber meeting, Matthew Luhn emphasized storytelling. At HenkinSchultz, it’s something we emphasize with our clients every day. Often times, marketing is very focused on the finer points of sales, discounts, and promotions. These are all necessary things. But ideally, any benefits should be wrapped in a great story. Think about it, a great story pulls you in from the beginning. You are listening actively. You become emotionally invested in the characters and what they do. What a powerful tool to bring to any form of advertising. One example this past year is Showplace Cabinetry. Showplace has beautifully…

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Inspiration & Imagination Highlight 112th Annual Sioux Falls Chamber Meeting

By | In Other News

The Sioux Falls Chamber celebrated their 112th annual meeting and HenkinSchultz was a part of the storytelling from start to finish. Matthew Luhn was the evening’s featured speaker, sharing insights and inspiration from over 20 years of creating stories and characters at Pixar Animation. Luhn focused on the importance of telling a great story and reminded us that stories are what people really remember.   To tee up the evening, HenkinSchultz produced the dramatic live opening to the meeting with the theme of “Inspiration & Imagination.”  The live production featured an orchestral director, choir, electric guitarist and saxophonist all set…

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hamsterwheel

HamsterStacking: A Wild Week

By | Campaign
How something silly, was really quite strategic.  Why HamsterStacking? It's a fun way to describe what HenkinSchultz does. We organize lots of moving marketing pieces in a fun way. We solve problems. We stack hamsters. By making Hamster Stacking an issue, we were able to capitalize on the political season. Graphics were created. Billboard space was purchased. A website was born. And a public relations response was put in place. Oh yeah, we even made yard signs too. Getting Attention with Intention Getting attention is often the easy part. But you must do it with specific intention. To pull this...
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hamsterstacking

Hamster Stacking Campaign Revealed as Ad Agency Promotion, HS Celebrates 27 Years.

By | Campaign

You may have seen the curious billboards for Vote YES on Hamster Stacking. HenkinSchultz set out to prove that clever messaging still gets attention and can get people talking. The campaign included a city-wide billboard campaign, digital strategy and the website hamsterstacking.com. “Hamster stacking is one way we describe what we do, kind of like herding cats. In marketing, there are always pieces moving in every direction from traditional to digital, new technologies and new strategies. We can help manage or ‘stack’ those pieces, with great results for businesses,” says Becka Burger, Partner, Director of Client Services. HS introduced the…

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Junior Achievement Turns 50, and HenkinSchultz Joins the Party

By | In Other News

At the end of September, National Junior Achievement leaders, local alumni, students, educators and staff gathered to celebrate JA’s 50 year impact across South Dakota. HenkinSchultz produced the live event that featured “Dirty Jobs” host Mike Rowe. We began our preparation several months ago, conceptualizing the featured videos for the evening. We built a larger-than-life JA logo in our studio and interviewed both children and educators interacting with it and speaking to their JA experience. The colorful set design was also used as staging elements for the live show.     Mike Rowe gave the keynote address, entertaining the crowd with…

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GreatLIFE Symetra Challenge by the Numbers

By | In Other News

142 Golfers and more than 3 million dollars – That’s the player count and economic impact of the 4th annual Sioux Falls GreatLIFE Challenge. The tournament was one of only four 72-hole events on the tour and one of only 21 cities to host the tour. It also featured players from 31 countries, 26 different US states and 24 of the top 25 players on the money list. HenkinSchultz was once again thrilled to be involved and contribute to the tournament’s success. “The GreatLIFE Challenge is really a chance for us to do what we love best,” says Becka Burger, Partner,…

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