2017 | Page 4 of 4 | HenkinSchultz
Yearly Archives

2017

moving the massesBrandingTradeshows

How Do You Move the Masses When the Masses are Moving?

Trade shows can be a huge marketing opportunity and also a huge challenge. We encourage our clients to ‘think outside the booth’ when putting together a trade show action plan. You may only have a couple of seconds to grab the attention of a trade show attendee, so you need to make sure every part of the booth sends a consistent message about your brand. From the clothing your employees are wearing while working the booth, to the layout of the table and displays themselves, no detail is too small. It’s important to make sure that everyone and everything you…
HenkinSchultz
March 29, 2017
Joe HenkinLeadershipStaff

After 25 years, Joe Henkin Announces Retirement

The HenkinSchultz Creative Services team wishes co-founder Joe Henkin the best in his coming retirement. Thank you for helping to create this amazing place to work and play every day and for everything you have done for us personally, as well as your service to the community. We’ll miss your quick-witted humor and expertise and your legacy will not be forgotten. Joe wanted to share this with our clients and friends: After 25 great years with Kirby Schultz and just turning 65, I have decided to retire from HenkinSchultz. Kirby and I had a big laugh most every day and…
HenkinSchultz
March 23, 2017
woman's face cryingCampaignCopywritingTelevision

Effective Marketing Appeals to our Emotions

This year’s Super Bowl ads featured an overarching theme that was more focused on emotion-driven storytelling than in previous years. When you’re paying $5 million for a thirty-second spot, you expect results. And emotional appeals deliver. From Budweiser’s controversial “Born The Hard Way” ad – the story of the founder of the brewery’s journey to America to pursue his dreams – to 84 Lumber’s “The Journey Begins,” emotional messages proved to spark social media interest and inspire traditional media coverage. Heartfelt spots that emphasize substance over style speak to why we care in the first place. A story with an…
HenkinSchultz
March 15, 2017
The art of marketing thank you cardsMarketing

The Art of Marketing

As artists, writers and creators, many of us grew up sketching or writing stories - lost in thought dreaming and scheming about all the things we could create. It is with this same playful daydreaming spirit that we arrive to work everyday. Our ambition is to turn the playful art we create into something that works for our clients. Art is subjective; marketing isn’t. Every project has a goal - a desired outcome. Commercial design is meant to reach that desired outcome. Knowing how to tell our client's story is critical. But, most importantly, knowing why that story matters is…
HenkinSchultz
February 28, 2017
When was your last website checkup?SEOWebsite Design

Your Website Needs a Checkup

Unfortunately, you can’t just build it, walk away and go about your business. Websites change over time: new trends and new technologies come on the scene, keywords change, your rankings shift, links get broken, and plugins need updates. If you really do walk away from your website, by the time you return, it probably isn’t functioning as well as it could. We recommend giving your website a thorough health checkup at least once a year with a Search Engine Optimization “physicals.” Here are a few of the items we access when we do a website health check: 1. SERP (Search Engine…
HenkinSchultz
February 13, 2017
marketing - don't just count the beans - get the whole enchilada - beyond measureMarketing

How Would Your Marketing Be Different if the Internet Didn’t Exist?

Before KPIs, CRMs and micro-moments, before the Internet was a part of our everyday lives, there was marketing – effective marketing that built brands. Good marketers did their homework, researched the target audience, studied the psychology of the demographic, put their best thinkers and designers to work and launched campaigns that promised to fill a need. Successful marketers used professional strategies that had been developed over many decades by the best creative minds in the industry to create campaigns that moved the needle. They were based on strategy, content, channels and the traditional marketing mix. Maybe they weren’t easy to…
HenkinSchultz
January 16, 2017