2017 | Page 2 of 4 | HenkinSchultz
Yearly Archives

2017

event promotionEvents

10 Big Ideas To Promote Your Big Event

If your company or organization has a gathering coming up on the horizon, then you need to think about how you’re going to promote your big event to the public at large. It can certainly seem overwhelming, but you’ll feel better once you start making a plan of action. Of course, we’re happy to help you in all facets of your campaign, from putting together a media plan to doing the actual production of your event. In the meantime, we’ve put together ten fun ideas that will help you promote your function: 1. Invest in Paid Media At HS, we…
HenkinSchultz
September 27, 2017
SDSUEvents

A Visual Show Celebrating The SDSU Alumni Green

The South Dakota State University Foundation and Alumni Association recently completed their Alumni Green project, creating the first space on campus specifically for alumni to gather and reminisce, with both indoor and outdoor spaces for SDSU visitors to enjoy. An event of this magnitude required a proper celebratory kickoff, and HS was happy to step up and dazzle the over 1200 alumni, students, administrators and faculty that were in attendance with an unforgettable visual show. We were able to bring history to life, using a historic part of campus as an unorthodox projection canvas. The 165 foot tall Campanile –…
HenkinSchultz
September 27, 2017
GreatLIFE Challenge 2017In Other News

Public Relations for the GreatLIFE Challenge

HenkinSchultz has had a hole lotta fun helping our friends with public relations at GreatLIFE when they hosted The Sioux Falls GreatLIFE Challenge stop on the Symetra Tour. A big event like this takes months of planning and preparation, and our team kept our eye on the ball as the date of the event grew closer. A Winning Course of Action We deliver public relations that’s up to par, and for this particular project we helped by designing the badges, tickets, program booklet, course signage, yardage booklet, print and digital ads, live scoring digital billboards, the trophy and winners check…
HenkinSchultz
September 20, 2017
Public Relations TipsIn Other News

Public Relations Pro Tips

If you’ve secured a date and venue for your organization’s big event, then it’s time to start setting up your public relations plan. If this is a new event, remember to start your outreach efforts early – especially if you’re looking for sponsorships. It’s also important to start getting your event on the radar screen of relevant players in the media and anyone you might want to have in your audience. A great public relations strategy generates interest and attendance – which is especially important to have for a first-time event. Prioritization Prioritization is important when planning a public relations…
HenkinSchultz
September 14, 2017
mwdhIn Other News

Increasing Awareness of Health Services Through Digital Marketing

Overview Digital marketing has quickly become the largest medium for advertising and the most effective way to target potential customers. In fact, paid search, display advertising, social media advertising, online video advertising, and email marketing are expected to account for almost 50 percent of all advertising impressions in the United States by 2021. Knowing this trend, when HenkinSchultz was asked to partner with Midwest Digestive Health to increase awareness of its health services, the agency did so with a focus on digital marketing. Challenge Midwest Digestive Health, a division of Sioux Falls Specialty Hospital, focuses on the diagnosis, treatment, and…
HenkinSchultz
August 10, 2017
Define your digital advertising successIn Other News

Defining Digital Strategy Success

Right now, your business probably has multiple initiatives in action to achieve a number of different goals. But what is the ultimate goal of your business? Are you looking for new business leads, more brand awareness, higher engagement or increased sales? Whatever your ultimate goal is, at HenkinSchultz we make sure your digital strategy is tailored to drive you towards that goal. If your goal is to increase engagement, then we can build upon your current metrics. We’ll create a strategy that takes small steps to grow your impressions with each piece of content and create a schedule using analytical…
HenkinSchultz
August 10, 2017
Lacey-Cink-HenkinSchultzStaff

339 Hours, 20 Marketing Wizards and 1 Summer Smackdown

What I learned as an HS intern When I showed up to HS on my first day, I had no idea what to expect but was excited to challenge myself in the big white cube on the corner of 69th and Western. Waiting for me on my desk that day was a note that said, “Welcome to the team Lacey! Get ready for some serious creative-thinking-beer-drinking-crazy-partying time” which I think sums up my time at HS pretty well. Although I was a copywriting intern, I got to wear many hats this summer. Depending on the day, I helped set up…
HenkinSchultz
August 9, 2017
GreatLIFE offers expanded servicesCampaignMarketingMedia PlanningService

GreatLIFE Golf & Fitness PLUS

GreatLIFE’s newest passion is “plus” – and when they came to us with all the new perks and benefits that were going to be available as part of their PLUS membership expansion, we developed a strategy to introduce it to their internal staff, members and the general public. Free movies + Canaries + rides, oh my! This line was featured on TV, radio, in-store point-of-purchase displays, flyers, web sliders, brochures, digital advertising, in-store videos, and a pocket-sized calendar that was distributed to members. We also created t-shirts featuring that line for employees to wear. We focused on those three new…
HenkinSchultz
July 31, 2017
Business people at a ribbon cutting for expanded servicesAdvertisingBrandingCampaign

Expanded Services Call for an Expanded Marketing Plan

One of the most crucial decisions any business can face is how to go about expanding their service options. There’s a million decisions to make and a lot of moving pieces internally that need to be handled, but make sure you’re minding your marketing strategy as you plot your launch. The Soft Launch Some companies prefer a ‘soft launch’ – this is a slower rollout where a restricted market is able to preview the new product or service before it’s entirely launched to the general public. This can be an effective method if you want to A/B test the response…
HenkinSchultz
July 31, 2017
HenkinSchultz-FTC-BlogAdvertisingBrandingMarketing

First Trust Company – A Seasoned Team Debuts a Fresh New Look

After settling on their new name, First Trust Company asked HenkinSchultz for help in creating a bold new logo. We also refreshed their color palette with a look that spoke to how they’ve been an established presence in their field for years, but that was also an elegant, modern update. This process forced them to look not only at where they were in the marketplace, but who they are as a company. This led to the development of a brand narrative that put First Trust Company’s vision and values down on paper. “Before taking pen to paper or creating even…
HenkinSchultz
July 12, 2017