Public Relations for the GreatLIFE Challenge | HenkinSchultz

Public Relations for the GreatLIFE Challenge

By September 20, 2017In Other News
GreatLIFE Challenge 2017

HenkinSchultz has had a hole lotta fun helping our friends with public relations at GreatLIFE when they hosted The Sioux Falls GreatLIFE Challenge stop on the Symetra Tour. A big event like this takes months of planning and preparation, and our team kept our eye on the ball as the date of the event grew closer.

A Winning Course of Action

We deliver public relations that’s up to par, and for this particular project we helped by designing the badges, tickets, program booklet, course signage, yardage booklet, print and digital ads, live scoring digital billboards, the trophy and winners check and a promotional website. Our team also handled press coordination – we created press releases and media kits, and coordinated a press conference and interviews throughout the event with players and staff. We also assisted in media placement for print, digital, outdoor, television and radio.

All of the promotional materials were crafted with the GreatLIFE brand and marketing strategy in mind. Our team worked very hard at making sure all the new visitors to the golf course would be impressed by what GreatLIFE has to offer.

“We pride ourselves on delivering a public relations strategy for your business that’s a natural extension of your overall marketing plan. We make sure all the bases are covered when your event needs coverage.” – Becka Burger, Partner/Director of Client Services

"The Sioux Falls GreatLIFE Challenge media team – led by Henkinschultz – always does a great job of getting the local media excited about the tournament and 2017 was our best year yet. The media coverage was fantastic from television to radio to print to digital. They’re also innovative, becoming the first Symetra Tour tournament to roll our live scores on outdoor billboards. We enjoy working with the Sioux Falls GreatLIFE Challenge because they make our players stars in Sioux Falls."

Bret LaskyManager, Symetra Tour Media

We have the connections and experience to make sure your event gets the coverage it deserves. With our expertise, you can rest assured that we can handle any last minute changes in plan – we know how to make adjustments on the fly and we specialize in executing a successful PR plan no matter what kind of issues may arise.

If your business has an important function coming up, contact HenkinSchultz for some PR ideas that will get your big event BIG coverage.