If you’ve secured a date and venue for your organization’s big event, then it’s time to start setting up your public relations plan. If this is a new event, remember to start your outreach efforts early – especially if you’re looking for sponsorships. It’s also important to start getting your event on the radar screen of relevant players in the media and anyone you might want to have in your audience. A great public relations strategy generates interest and attendance – which is especially important to have for a first-time event.

Prioritization

Prioritization is important when planning a public relations push. Have you discussed who your target audience is for this event, and what message they should be taking away from it? What kind of coverage are you hoping to get out of your event, and what can you do to tell your story the way you want it to be told? Also, your team should have clearly defined roles and responsibilities. Make sure that you document and track your efforts so you can adjust your strategy for any future events. You also need to make sure your PR efforts fit in with your overall marketing strategy. The PR you do for your event should naturally flow from your branding and should also assist in achieving your bigger marketing goals. We recommend tailoring your messages to the channels that you’re using to reach out to the public. Think about the messages you’re using on social media and if they’re using the particular outlet optimally – what’s right for Facebook isn’t necessarily right for Twitter.

Solve Your PR Challenges

If you’re looking for innovative strategies and solutions to your PR challenges, contact HenkinSchultz for ideas that will get your event positive publicity. We can come up with a hook that will generate interest for something new, or an original strategy that can refresh an event that you may feel isn’t getting the coverage that it used to. We create a plan that works and then we work that plan.