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September 2017

event promotionEvents

10 Big Ideas To Promote Your Big Event

If your company or organization has a gathering coming up on the horizon, then you need to think about how you’re going to promote your big event to the public at large. It can certainly seem overwhelming, but you’ll feel better once you start making a plan of action. Of course, we’re happy to help you in all facets of your campaign, from putting together a media plan to doing the actual production of your event. In the meantime, we’ve put together ten fun ideas that will help you promote your function: 1. Invest in Paid Media At HS, we…
September 27, 2017

A Visual Show Celebrating The SDSU Alumni Green

The South Dakota State University Foundation and Alumni Association recently completed their Alumni Green project, creating the first space on campus specifically for alumni to gather and reminisce, with both indoor and outdoor spaces for SDSU visitors to enjoy. An event of this magnitude required a proper celebratory kickoff, and HS was happy to step up and dazzle the over 1200 alumni, students, administrators and faculty that were in attendance with an unforgettable visual show. We were able to bring history to life, using a historic part of campus as an unorthodox projection canvas. The 165 foot tall Campanile –…
September 27, 2017
GreatLIFE Challenge 2017In Other News

Public Relations for the GreatLIFE Challenge

HenkinSchultz has had a hole lotta fun helping our friends with public relations at GreatLIFE when they hosted The Sioux Falls GreatLIFE Challenge stop on the Symetra Tour. A big event like this takes months of planning and preparation, and our team kept our eye on the ball as the date of the event grew closer. A Winning Course of Action We deliver public relations that’s up to par, and for this particular project we helped by designing the badges, tickets, program booklet, course signage, yardage booklet, print and digital ads, live scoring digital billboards, the trophy and winners check…
September 20, 2017
Public Relations TipsIn Other News

Public Relations Pro Tips

If you’ve secured a date and venue for your organization’s big event, then it’s time to start setting up your public relations plan. If this is a new event, remember to start your outreach efforts early – especially if you’re looking for sponsorships. It’s also important to start getting your event on the radar screen of relevant players in the media and anyone you might want to have in your audience. A great public relations strategy generates interest and attendance – which is especially important to have for a first-time event. Prioritization Prioritization is important when planning a public relations…
September 14, 2017