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August 2017

mwdhIn Other News

Increasing Awareness of Health Services Through Digital Marketing

Overview Digital marketing has quickly become the largest medium for advertising and the most effective way to target potential customers. In fact, paid search, display advertising, social media advertising, online video advertising, and email marketing are expected to account for almost 50 percent of all advertising impressions in the United States by 2021. Knowing this trend, when HenkinSchultz was asked to partner with Midwest Digestive Health to increase awareness of its health services, the agency did so with a focus on digital marketing. Challenge Midwest Digestive Health, a division of Sioux Falls Specialty Hospital, focuses on the diagnosis, treatment, and…
August 10, 2017
Define your digital advertising successIn Other News

Defining Digital Strategy Success

Right now, your business probably has multiple initiatives in action to achieve a number of different goals. But what is the ultimate goal of your business? Are you looking for new business leads, more brand awareness, higher engagement or increased sales? Whatever your ultimate goal is, at HenkinSchultz we make sure your digital strategy is tailored to drive you towards that goal. If your goal is to increase engagement, then we can build upon your current metrics. We’ll create a strategy that takes small steps to grow your impressions with each piece of content and create a schedule using analytical…
August 10, 2017

339 Hours, 20 Marketing Wizards and 1 Summer Smackdown

What I learned as an HS intern When I showed up to HS on my first day, I had no idea what to expect but was excited to challenge myself in the big white cube on the corner of 69th and Western. Waiting for me on my desk that day was a note that said, “Welcome to the team Lacey! Get ready for some serious creative-thinking-beer-drinking-crazy-partying time” which I think sums up my time at HS pretty well. Although I was a copywriting intern, I got to wear many hats this summer. Depending on the day, I helped set up…
August 9, 2017