
GreatLIFE’s newest passion is “plus” – and when they came to us with all the new perks and benefits that were going to be available as part of their PLUS membership expansion, we developed a strategy to introduce it to their internal staff, members and the general public. Free movies + Canaries + rides, oh my! This line was featured on TV, radio, in-store point-of-purchase displays, flyers, web sliders, brochures, digital advertising, in-store videos, and a pocket-sized calendar that was distributed to members. We also created t-shirts featuring that line for employees to wear. We focused on those three new…
HenkinSchultzJuly 31, 2017