When South Dakota’s American Bank & Trust announced they were opening up a second Sioux Falls location, HenkinSchultz and the HS Sign Shop were happy to help make the downtown flagship branch look special with some unique art and signage. Our designers and the HS Sign Shop created a frosted glass accent wall that spoke to AB&T’s vision and values – this is the focal point for their space. In addition to signage, they also wanted some distinctive art for their walls. HenkinSchultz, along with Sioux Falls photographer Tom Dempster, photographed and supplied AB&T with some memorable pieces. Another important element was the Customer Service Constitution – this states what their customers should expect and the high level of service they strive to provide. In today’s day and age, where the customer can often feel taken for granted, 125-year-old American Bank & Trust boldly put in writing their own internal expectations for all to see. The HS Sign Shop put it up prominently on the wall for any customer at the bank to read and review – which is a refreshing value to share, and lets those that bank with AB&T know where they stand. We’re proud to stand with American Bank & Trust and wish them luck with their amazing new downtown branch! We’re excited to be able to take Sioux Falls signage to the next level, also. If you want people to give your business a look, you need to give them something pleasing to look at – like American Bank & Trust did in their new office. Whether it’s a unique font that’s blown up in a large format, a distinctive art piece or captivating photography, we have all the capabilities to make your office or event space look amazing and memorable. So go down to AB&T’s River Centre branch and say hello – and have a good look around at a space that looks great.