A great logo, consistent use of colors and cool signage are essential parts of creating a brand. These things will help customers recognize your business, and they’re certainly important. But you must ask yourself if those elements are part of a larger message from your company that’s creating a bond with your customers? Every element of your marketing – from your digital strategy to your mass media buys should work together to not just make people aware of your product or service, but to feel good about being a consumer of it. Effective digital and mass media campaigns need to make sure your business is standing out from the crowd. In an oversaturated marketplace, where your competitors are just a click away, what is going to be the difference maker when it comes time for the customer to make a purchasing decision? They’re going to go with the product that fulfills their needs and makes them feel good about being a customer. At HenkinSchultz, we look at how your marketing is working towards creating a solid bond with the consumer – from the business card to the thirty-second TV spot, and everything in between. We look at the big picture. Are all the parts of your marketing strategy working together as a whole to maximize the positive aspects of your company? Anyone can create a brand – successful marketing strategies create a bond.