May 2017 | HenkinSchultz Creative Services
HenkinSchultz Creative Services
Monthly Archives

May 2017

Business branding through relationship building

Turning a Brand into a Bond

By | Campaign, Marketing

A great logo, consistent use of colors and cool signage are essential parts of creating a brand. These things will help customers recognize your business, and they’re certainly important. But you must ask yourself if those elements are part of a larger message from your company that’s creating a bond with your customers? Every element of your marketing – from your digital strategy to your mass media buys should work together to not just make people aware of your product or service, but to feel good about being a consumer of it. Effective digital and mass media campaigns need to…

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Parents Matter 2017

How Do You Stop a Parent’s Worst Nightmare?

By | Branding, Campaign

Prairie View Prevention Services endeavors to keep the public aware of national and local trends in drug and alcohol use and abuse. They’ve worked with HenkinSchultz on an important campaign targeting underage drinking and driving called “Parents Matter” – and this year was the 10th Anniversary. The theme for this year’s campaign was personally developed and overseen by HenkinSchultz President and co-founder Kirby Schultz. “Parents Worst Nightmare” is a simple, yet chilling spot that said a whole lot without words. Watch this powerful ad, which aired throughout South Dakota, to see for yourself. For the radio spots, our team interviewed…

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Performers at the SDSU Foundation Donor Celebration 2017

How Do You Make Your Event a Special Event?

By | Events

Our HS Sign Shop capabilities allow us to print distinctive large format graphics that will turn heads. It’s especially important if you have a large space you’re using for your event that you make the most of the area. Large format graphics, banners and signs give your event a memorable look. But it’s not just about capabilities – it’s about expertise. When preparing to set up your event, you need to have a team with experience working in large venues. The HS Sign Shop team was recently on-hand to help set up the South Dakota State University Foundation Donor Celebration…

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SDSU Donor Foundation

South Dakota State University Foundation Donor Celebration 2017

By | Events
HenkinSchultz was proud to once again help produce this year’s South Dakota State University Foundation Donor Celebration. While the gala takes place in one evening, the event is months in the making, with extensive planning and preparation necessary to make sure it all comes together without a hitch. HS President and co-founder Kirby Schultz personally conceived and oversaw the development of the theme for this year’s celebration – “Imagine” – and our design and production teams created invitations, programs, banners, staging, graphics and video components to carry through that message. Mr. Schultz, along with operations/large format division manager Jason Jellis,...
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