How Do You Move the Masses When the Masses are Moving? - HenkinSchultz Skip to main content

How Do You Move the Masses When the Masses are Moving?

By March 29, 2017April 6th, 2017Branding, Tradeshows
moving the masses
Trade shows can be a huge marketing opportunity and also a huge challenge. We encourage our clients to ‘think outside the booth’ when putting together a trade show action plan. You may only have a couple of seconds to grab the attention of a trade show attendee, so you need to make sure every part of the booth sends a consistent message about your brand. From the clothing your employees are wearing while working the booth, to the layout of the table and displays themselves, no detail is too small. It’s important to make sure that everyone and everything you have at the booth is on the same page. We also like to think ahead and make sure you can use the pieces that are part of your display booth in a different capacity in the future. Have you thought about the kind of lighting you’re going to use inside of the booth? Have you considered the videos you want running and how and where the monitor is displayed? Our team’s staging production skills are second to none. With years of experience in the arena (literally), we know how to handle every type and size of event from the local gym to the convention center. Your booth is another venue in which to tell your story. We bring the latest in cutting-edge technology along with a sharp eye for storytelling to make sure your booth is always gathering a crowd.