March 2017 | HenkinSchultz Creative Services
Monthly Archives

March 2017

moving the masses

How Do You Move the Masses When the Masses are Moving?

By | Branding, Tradeshows

Trade shows can be a huge marketing opportunity and also a huge challenge. We encourage our clients to ‘think outside the booth’ when putting together a trade show action plan. You may only have a couple of seconds to grab the attention of a trade show attendee, so you need to make sure every part of the booth sends a consistent message about your brand. From the clothing your employees are wearing while working the booth, to the layout of the table and displays themselves, no detail is too small. It’s important to make sure that everyone and everything you…

Read More
Joe Henkin

After 25 years, Joe Henkin Announces Retirement

By | Leadership, Staff

The HenkinSchultz Creative Services team wishes co-founder Joe Henkin the best in his coming retirement. Thank you for helping to create this amazing place to work and play every day and for everything you have done for us personally, as well as your service to the community. We’ll miss your quick-witted humor and expertise and your legacy will not be forgotten. Joe wanted to share this with our clients and friends: After 25 great years with Kirby Schultz and just turning 65, I have decided to retire from HenkinSchultz. Kirby and I had a big laugh most every day and…

Read More
woman's face crying

Effective Marketing Appeals to our Emotions

By | Campaign, Copywriting, Television

This year’s Super Bowl ads featured an overarching theme that was more focused on emotion-driven storytelling than in previous years. When you’re paying $5 million for a thirty-second spot, you expect results. And emotional appeals deliver. From Budweiser’s controversial “Born The Hard Way” ad – the story of the founder of the brewery’s journey to America to pursue his dreams – to 84 Lumber’s “The Journey Begins,” emotional messages proved to spark social media interest and inspire traditional media coverage. Heartfelt spots that emphasize substance over style speak to why we care in the first place. A story with an…

Read More