February 2017 | HenkinSchultz Creative Services
Monthly Archives

February 2017

The art of marketing thank you cards

The Art of Marketing

By | Marketing

As artists, writers and creators, many of us grew up sketching or writing stories – lost in thought dreaming and scheming about all the things we could create. It is with this same playful daydreaming spirit that we arrive to work everyday. Our ambition is to turn the playful art we create into something that works for our clients. Art is subjective; marketing isn’t. Every project has a goal – a desired outcome. Commercial design is meant to reach that desired outcome. Knowing how to tell our client’s story is critical. But, most importantly, knowing why that story matters is…

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When was your last website checkup?

Your Website Needs a Checkup

By | SEO, Web Design

Unfortunately, you can’t just build it, walk away and go about your business. Websites change over time: new trends and new technologies come on the scene, keywords change, your rankings shift, links get broken, and plugins need updates. If you really do walk away from your website, by the time you return, it probably isn’t functioning as well as it could. We recommend giving your website a thorough health checkup at least once a year with a Search Engine Optimization “physicals.” Here are a few of the items we access when we do a website health check: 1. SERP (Search Engine…

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