Though they work around the clock, the Avera Heart Hospital staff begins each “day” with a prayer and the Pledge of Allegiance. We featured their unique culture in a great TV spot that aired this month. Avera Heart Hospital – Spirited, inside and out. The Avera Heart Hospital staff begins each “day” with a prayer and the Pledge of Allegiance. This practice is at the core of their culture and identity. And it’s the theme of a recent television spot created by HenkinSchultz. As we all celebrate this month of independence, it is not only a great time to reflect on our history, but look to who we are at our core. What is your business’s independent spirit? What are your core values? How do you conduct yourself internally and how can you carry that through to the people you serve externally. Many times, a company’s marketing is focused on the external and how they present themselves to the outside audience. It’s a huge part of what we do. However, internal marketing is just as important. Employee incentive programs, internal campaign themes, codes of conduct and mission statements are all ways of securing your identity and culture. But it’s even simpler than that. How do your people present themselves daily? To each other? To customers and prospects? When a business can answer that question with confidence, they stand to maintain their independence, and their pledge, every day.