As a user, you’ve seen it. One day your information is all in one place, the next day an icon or access has changed, or a function even eliminated. The never-ending evolution of social media platforms can be equally frustrating when it comes to using social media digital advertising tools. Take Facebook for example. As its advertising service has grown, we’ve all at some point grumbled and shaken a fist at the computer. Its 20% Rule has flustered the day of many advertisers, large and small. After rumors that it may be going away, users were surprised to know that…