For the last 10 years, HenkinSchultz has been working with Prairie View Prevention Services and the South Dakota Department of Public Safety to raise awareness about underage drinking and driving with a comprehensive marketing campaign that sends a strong message, <strong>Parents Matter</strong>. This year, the campaign was updated with a new look and more relevant resources for parents, and was launched this month – just as teens begin to celebrate proms and graduation. Based on national data indicating that when parents discuss underage drinking, house parties, drinking and driving, 80 percent of their teens listen and cite their influence as…