2015 | Page 2 of 3 | HenkinSchultz
Yearly Archives

2015

Creativity

Five reasons why play works.

The research is in. Play works at work. Including elements of play in the workplace is not just good for employees; it’s also good for companies. That’s why some companies have adopted happiness as a business model. Far from the old-school philosophy of nose-to-the-grindstone all work and no play, this new way of looking at the workplace is sweeping the globe because it offers so many benefits and helps employees integrate their life and their work. Boosts Creativity – Research indicates that play opens up neural connections leading to greater creativity and stops censoring thoughts. Experts recommend a little play…
HenkinSchultz
June 23, 2015
CreativityDesign

Inspiration – It Comes from the Top

Inspired. It’s a way of looking at a piece of corrugated steel, a light bulb, a cement block or a blank wall and seeing the possibility. Add to that a fearlessness of doing it wrong, starting over, and an uncanny ability to break things down into their simplest form and you have a creative leader. If you ask Kirby Schultz, co-owner of HenkinSchultz Creative Services where he works, he’ll tell you he works for a marketing company. But for the people that work with him, he provides inspiration to do good work, every day. Kirby doesn’t just create at the…
HenkinSchultz
June 10, 2015
AdvertisingBrandingCreativityDesignMarketing

Out of Home advertising that hits home

The words “out of home” advertising may be unfamiliar, but this advertising medium is more common that you think. From billboards to bus stops, innovative companies are finding unusual places to plant their marketing messages – and their popping up all over. With new formats, new technologies and some creative thinking, companies and their advertising agencies are finding exciting ways to marry their messages with the right medium to reach their customers in the most unusual – but effective – places including: Airport kiosks, bus shelters and baggage claim areas Stadium scoreboards, dashers, courtside displays Bus and other vehicle full…
HenkinSchultz
May 27, 2015
Website Design

The High Price of Free Web Design

Do a Google Search and you’ll find a lot of professionals – individuals and companies - that are willing to provide you with cheap web design services. In fact, look a little further and you can surely find one to build your site for FREE! Sounds like an offer you can’t refuse – but you probably should. Unfortunately, free comes at a price that includes hidden costs, cookie-cutter design and impersonal content that could work – or fail – for any company in any business anywhere in the world by swapping out a few stock images and a word here…
HenkinSchultz
May 13, 2015
BrandingCreativityDesign

Creative Inspiration – 5 Ways to Tap into Your Creative Energy

Inspiration is a very personal thing. Some people hear a song on the radio that kicks their creativity into high gear. Others need quiet time alone in nature or a no-holds-barred brainstorm where no idea is off limits. Inspiration is where creativity begins, and no matter whether you’re planning a new ad campaign, planning a gala or finding a solution to a unique business challenge, creative thinking is often the key to success. The following are just of few of our favorite ideas for tapping into your creative well. Doodle and jot – Without thinking too much, start with one…
HenkinSchultz
April 28, 2015
BrandingHiringJobsLeadership

Team Building – 7 Tips To Help You Hire the Right People

You’ve been there. Hours of reading through unremarkable resumes. Grueling interviews where canned answers are the response du jour. There’s got to be a better way to find the right person for the job. While there is no easy way to fill an open position, finding the right person for the job can have a huge impact on your company in more ways than you think. The wrong hiring decisions can affect your bottom line, employee morale and productivity and can result in customer dissatisfaction, lost sales and delivering lower caliber products. The people that represent your company are an…
HenkinSchultz
April 15, 2015
BrandingCampaignLeadershipMarketing

6 Marketing Madness Tips from the HenkinSchultz Playbook

March Madness is sweeping the country this time of year. In the spirit of sportsmanship and team play, we’d like to share a few tips from the HenkinSchultz Marketing Madness Playbook. Joe: “Take your best shot.” - Every project, every time, every day. Kirby: “Show up with your A team.” – Then let them do what they do best. In life, in basketball and in marketing, success depends on the talent and skill of your people. When you work together, you will accomplish amazing things. Joe: “Experience matters.” – In the big game, it’s the teams that have been there…
HenkinSchultz
April 1, 2015
BrandingDesignTradeshows

6 Ways to Capitalize on Social Media at Tradeshows

When it comes to marketing your brand, tradeshows offer huge opportunities to generate leads, build brands and increase awareness. The right booth, the right message, the right stuff to give away and the right people to create buzz all add up to tradeshow success. But in today’s world, marketers have an even bigger opportunity to extend their tradeshow efforts into the digital world. Preparation and follow up are really important, according to HenkinSchultz Digital Marketing Manager Shane Speck. “Make sure your website is up to date and mobile-friendly. Use social media to support your tradeshow marketing efforts to extend the…
HenkinSchultz
March 17, 2015
BrandingCampaignCharityMarketingService

Add Impact to Your Marketing: Adopt a Cause

As a socially conscious company, you’ve adopted a social mission and donate annually to a cause that reflects your corporate mission and vision. You create awareness with your staff and encourage them to participate in fundraisers. You really are the good guys. What more can you do? Tell people. Promoting the fact that you are a socially responsible company almost ensures a positive ROI, as long as you choose a cause that is important to your target market. Capitalizing on the good you do is just good marketing strategy. But how? Adopt a cause. If you haven’t chosen a social…
HenkinSchultz
March 3, 2015
AdvertisingBrandingCommercialsCommunityDigital

4 New Ways to Think About Video Marketing Content

For years, consumers have been viewing the majority of video – advertising and content – on the screen of their television. We’ve watched screens get smaller and portable, then larger, lighter and flatter, and finally completely mobile. Today, screens come in virtually every shape and size, from conventional to not so conventional. An LCD screen embedded on a page of Marie Claire magazine featured a 45 second video promoting a Dolce & Gabanna fragrance. And there’s more changing than the screens. Consumer’s viewing patterns are changing. Audiences will now consume video content in a way that’s most convenient at the…
HenkinSchultz
February 17, 2015